Grad Daniel Kasidi Teams with the LA Rams' Sony Michel for Charity
As the CEO of Rastaclat, Daniel Kasidi has already partnered with the likes of Sony and Major League Baseball. He’s most recently teamed with Los Angeles Rams running back and two-time Super Bowl champion Sony Michel to raise money for the Los Angeles Boys & Girls Club, an organization whose mission aligns with Kasidi and Michel’s mission to give back.
Using Michel’s Super Bowl LVI cleat laces to create unique bracelets, which are being auctioned off to benefit the non-profit organization. “Sony just seemed to be just a nice guy that was also about giving back, which is right up our alley with our brand message,” Kasidi, an Apparel Industry Management graduate, recently told Cassius Life of the athlete who has worked with various charitable groups over the years.
The Rastaclat entrepreneur is also the co-founder of Seek the Positive Foundation and he’s pledged 1 percent of all of their net proceeds to benefit the foundation. The multimillion dollar accessory brand founded in 2010 will be coming out with a full apparel collection and jewelry lines later this year.
Learn more online at rastaclat.com and on Instagram @rastaclat.