Social Media, B.A.

Digital Marketing

The Bachelor of Arts in Digital Marketing Program (formerly Social Media) prepares students for careers in digital marketing communication. Students learn how to identify, engage, and communicate with their target markets and online communities, build and maintain consumer loyalty, and develop techniques to maximize growth. Students use analytics and metrics to evaluate the effectiveness of methods for positioning people, products, organizations, and interest groups in social media contexts in order to develop media campaign strategies.