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Merchandising & Marketing Concentration Facts

The Facts

The Creative Industry Studies Bachelor of Arts (B.A.) Program is limited to candidates who possess a prior Associates degree or 45-60 semester units (67-90 quarter units) of transferable academic coursework.

Students choose between two options:  Merchandising & Buying and Fashion Marketing.

Merchandising & Buying

In this option, students learn what shapes and directs consumer behavior and how to plan, develop, and present apparel lines for target markets.

Fashion Marketing

In this option, students learn how to build brand equity, acquire and retain customers, and develop successful global marketing campaigns.