
Curriculum
The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.
Prerequisite:
A prior Associates degree or 45-60 semester units (67-90 quarter units) of transferable academic coursework. Students entering the program with fewer than 60 semester units (90 quarter units) will have additional coursework to complete.
Bachelor of Arts (B.A)
Creative Industry Studies, Digital Marketing Core
BUMT 3100
Ethics in Business+
UNITS: 3
BUMT 3230
Introduction To Business Management
UNITS: 3
BUMT 3680
Global Marketing Communications
UNITS: 3
BUMT 4600
Marketing Management+
UNITS: 3
GNST 2530
Principles of Kinesiology+
UNITS: 3
GNST 2530L
Principles of Kinesiology Lab+
UNITS: 1
GNST 3400
Social Psychology+
UNITS: 3
GNST 3600
Future Trends in Society
UNITS: 3
GNST 3750
Mapping Your World: Introduction to Global Production
UNITS: 3
GNST 3800
Icons of Culture: The Context of Meaning
UNITS: 3
GNST 3900
Issues in Contemporary Society+
UNITS: 3
GRPH 1050
Digital Imaging
UNITS: 3
GRPH 1300
Computer Illustration
UNITS: 3
GRPH 2230
UX Design
UNITS: 3
GRPH 2470
Motion Graphic Design (6 hours)*
UNITS: 3
GRPH 2780
Introduction to Digital Photography
UNITS: 3
MMKT 1550
Marketing & Brand Development
UNITS: 3
MMKT 1650
Consumer Behavior and Research
UNITS: 3
MMKT 2780
Integrated Marketing Communications
UNITS: 3
MRCH 1950
Excel for Business Applications
UNITS: 3
SMED 1100
Introduction to Social Media
UNITS: 3
SMED 1700
Writing for New Media
UNITS: 3
SMED 2100
New Media Strategy
UNITS: 3
SMED 2300
New Media Trends
UNITS: 3
SMED 2500
Online Video Production
UNITS: 3
SMED 2550
Intellectual Property & Media Law
UNITS: 3
SMED 2750
E-Commerce Marketing
UNITS: 3
SMED 2850
Marketing Analytics
UNITS: 3
SMED 2880
New Media Public Relations
UNITS: 3
SMED 2920
Social Media & Culture
UNITS: 3
VCOM 2420
Design for Social Media Branding
UNITS: 3
Total Units of Credit: 91
+ Available as an online (distance learning) course