Curriculum
The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.
Prerequisite:
A prior Associates degree or 45-60 semester units (67-90 quarter units) of transferable academic coursework. Students entering the program with fewer than 60 semester units (90 quarter units) will have additional coursework to complete.
Bachelor of Arts (B.A)
Creative Industry Studies, Digital Marketing Core
BUMT 3100
Ethics in Business+
UNITS: 3
This course addresses the importance of ethical issues and the financial impact on business performance and ownership. The costs and consequences of failing to act ethically are explored. Students learn strategies to solve real life dilemmas. Students explore the importance of ethics as a dimension of social responsibility and business ethics in the global economy.
BUMT 3230
Introduction To Business Management
UNITS: 3
This course presents an introduction to management concepts and strategies used by modern businesses, and is designed to familiarize students with the accepted standards, procedures, and techniques employed by senior, middle, and operational managers. It provides students with an understanding of the financial impact of management and how to plan to optimize performance and achieve organizational goals.
BUMT 3680
Global Marketing Communications
UNITS: 3
This course provides a foundation of knowledge necessary to create strategic communications plans that will support a product or service in todays competitive marketplace. Students participate in a learning forum environment whereby original ideas and assignments are presented, discussed, and critiqued by the class. This course provides students with a framework of how to enter foreign markets.
Prerequisite: BUMT 4600
BUMT 4600
Marketing Management+
UNITS: 3
This course focuses on the management of the marketing function to achieve a competitive advantage and establish brand equity. Students explore creative strategies for entrepreneurs to develop consumer awareness. Prerequisite: BUMT 3600 or BUMT 3230
GNST 2530
Principles of Kinesiology+
UNITS: 3
The emphasis of this course is to scientifically examine the musculoskeletal and physiological systems of the body in motion and at rest. The principles of biochemical, pulmonary, and circulatory systems related to movement and exercise and the contemporary issues of neuromuscular health are investigated.
GNST 2530L
Principles of Kinesiology Lab+
UNITS: 1
This lab includes field excursions, observation journals, and interviews with practitioners in the field of kinesiology, including physical therapists, sports medicine physicians, and professional trainers.
GNST 3400
Social Psychology+
UNITS: 3
A course that examines social psychology and how the behaviors, thoughts, and emotions of individuals are created and modified by the social and cultural conditions in which they live. Issues of social influence, cooperation and conflict, conformity, perception, change, and leadership are explored.
GNST 3600
Future Trends in Society
UNITS: 3
Students explore the demographic trends, shifts in technology, and varied communication avenues of the current socioeconomic landscape as a means of anticipating the cultural expectations, values, and practices that will give rise to new products, methods of marketing/communication, and business trends. Prerequisite: GNST 3400
GNST 3750
Mapping Your World: Introduction to Global Production
UNITS: 3
This geographical survey of the worlds major regions covers population distribution, natural resources, and relationships between different regions in reference to trade and environment, with a focus on current geo-political issues.
GNST 3800
Icons of Culture: The Context of Meaning
UNITS: 3
Students explore universal design concepts underlying the applied arts, the decorative arts, and architecture/architectural form. Using the language of aesthetic analysis, they relate formal elements of color and structure, pattern and motif, and icon and symbol to the origins, development, and diffusion of a wide range of designed objects from many cultures and historical periods. In the process, they gain insight into the durability, adaptability, and resonance of concepts and images that have achieved iconic status in the world of design.
GNST 3900
Issues in Contemporary Society+
UNITS: 3
A General Studies capstone course addressing current issues in social diversity, globalization, business ethics, and civic responsibility. Students combine critical analysis, scientific inquiry, and technological skill to research and prepare a clear written and oral presentation on a challenging, advanced question of their own choosing.
GRPH 1050
Digital Imaging
UNITS: 3
Students dive deep into the use of Adobe Photoshop to create high-quality image enhancements and photo composites. Students learn additional toolsets and explore more advanced features and improve their imaging skills. Prerequisite: TECH 1100
GRPH 1300
Computer Illustration
UNITS: 3
In this course students continue to build on their illustration skills with vector drawing techniques. From tracing artwork to creating entertaining infographics, more advanced uses of Adobe Illustrator are explored including the use of Libraries and custom palettes.
GRPH 2230
UX Design
UNITS: 3
This course offers a practical introduction to UX (user experience) design emphasizing the importance of research in the design process. Inspired by this research, students develop solutions for a variety of applications centered around a specific set of users. Wire-framing is used to illustrate design concepts and students learn how to create a clickable prototype.
GRPH 2470
Motion Graphic Design (6 hours)*
UNITS: 3
Students solve graphic design problems using creative brainstorming, storyboarding, and the integration of media including images, illustrations, text, audio, and video. A hands-on course focused on the design of motion graphics, students learn basic motion graphics principles using Adobe After Effects. The final project demonstrates an understanding of 3-D design, timing, and composition to create an impactful motion graphic. Includes a three (3) hour lab. Prerequisite: GRPH 2230
GRPH 2780
Introduction to Digital Photography
UNITS: 3
This course enhances students appreciation of the skill and creativity of photography by challenging them to produce their own photographic art. Course discussions include terminology, innovations in digital photography, and various experimental processes. The course illustrates the practice of buying commercial photography for fashion, graphic design, and general marketing purposes, including negotiating with art reps, buyout of stock photography, and coordinating photo shoots.
MMKT 1550
Marketing & Brand Development
UNITS: 3
This course introduces and highlights the basic marketing principles which provide the framework for understanding the importance, value, and impact of marketing and brand management.
MMKT 1650
Consumer Behavior and Research
UNITS: 3
A course that examines the sociological and psychological variables that shape the consumer decision-making process. Students explore a variety of methodology and research techniques for understanding consumers wants and needs, attitude formation, purchase motivation, and consideration, as well as maximizing satisfaction and consumer loyalty.
Prerequisites: MMKT 1550, MMKT 2880
MMKT 2780
Integrated Marketing Communications
UNITS: 3
In this advanced marketing course, students explore creative message strategies including: traditional and new media, public relations, and other innovative means of communication. Applying these techniques, they create an effective integrated marketing communications campaign that meets the challenges posed by promoting in a sophisticated, rapidly evolving marketplace. Prerequisites: COSM 2250, SMED 2880, MMKT 2420
MRCH 1950
Excel for Business Applications
UNITS: 3
This course is designed to assist the student in developing a facility with electronic spreadsheets in support of effective business management. Students develop a working knowledge of computerized spreadsheet and chart functions as applied to business management concepts with related mathematical formulas and operational requirements. Prerequisite: GNST 1450
SMED 1100
Introduction to Social Media
UNITS: 3
This course introduces students to the history, theory, and technology of social media. Students explore the different social media outlets and have hands-on experience with social media technology. Students learn how to use this new media productively, and have a framework for understanding and evaluating social media platforms
SMED 1700
Writing for New Media
UNITS: 3
This course examines practices of writing in digital environments such as social media, blogging, advertising, journalism, and public relations. Students learn to write in persuasive and impactful language while honing in on organization, grammar, and syntax. Prerequisites: SMED 1100
SMED 2100
New Media Strategy
UNITS: 3
Students learn how to identify a target new media audience using profiling techniques, technographics and social computing. Through case studies and lectures students understand how to develop a strategy to effectively implement best new media practices into a business or brand.
Prerequisites: MMKT 2080, MMKT 2080
SMED 2300
New Media Trends
UNITS: 3
Students take an in-depth look at the biggest new media forces. Students evaluate current online marketing trends for these outlets and use research of global trends to forecast what is in store for the next generation of online marketing.
SMED 2500
Online Video Production
UNITS: 3
This course introduces the art and science of video production for marketing purposes. Students study and practice techniques for filming and editing in the digital environment. Hands-on learning is reinforced through instructor evaluation and peer critiques. Prerequisites: GRPH 2780, MPDV 2150, MRCH 1920, VCOM 2130
SMED 2550
Intellectual Property & Media Law
UNITS: 3
In this course, students examine the law around the creation and distribution of media. This survey introduces students to patent, copyright, trademark, and privacy law with a goal to provide enough information that students can spot issues and know where to turn for help. Through case study, mock court, and mock negotiation, students see the practical application of the law as it relates to their area of study.
SMED 2750
E-Commerce Marketing
UNITS: 3
Students learn how to create a successful online business. Through class lecture and industry speakers students learn how to navigate e-commerce applications including document automation, domestic and international payment systems, online banking, and shopping cart software.
Prerequisites: MRCH 1950, MPDV 2820
SMED 2850
Marketing Analytics
UNITS: 3
This practical class looks at the application of data science to solve marketing problems. Students will learn to parse both big data and internal analytics to understand how to use both to improve KPI reporting, demonstrate return on investment and create effective marketing campaigns. The objective of this course is to understand the relationship of analytics to decision making and how to tell the story the who, what, how and why of the data. Prerequisite: MRCH 1950
SMED 2880
New Media Public Relations
UNITS: 3
Students use practical and hands-on experience to develop an understanding of the role new media plays in current public relations. Students gain practical knowledge of these techniques by developing and presenting individual online campaigns in class. Prerequisite: SMED 1700
SMED 2920
Social Media & Culture
UNITS: 3
In this course students analyze different social media platforms and how this technology affects our culture. Students examine how these platforms directly affect family, community, history and privacy.
Prerequisites: SMED 2100, SMED 2300
VCOM 2420
Design for Social Media Branding
UNITS: 3
Using design principles and technology, students develop brand campaigns for online and social media formats. Existing brands are evaluated to determine effectiveness of brand messages; research provides critical analysis for creating new brand campaigns in specific markets.
Prerequisites: GRPH 1050, GRPH 1300
Total Units of Credit: 91
+ Available as an online (distance learning) course
