Merchandising & Marketing Facts

The Facts

The Merchandising & Marketing Program prepares students for a wide range of careers in the global fields of fashion merchandising, marketing, and brand management, and teaches students the skills to acquire knowledge of a target market; apply, analyze, and forecast trends; complete a seasonal buy plan using state-of-the-industry technology; create promotional campaigns to enhance brand strategy; implement strong leadership and managerial skills; and effectively present a business strategy.