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The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.
Associate of Arts, Professional Designation (A.A.)
This course explores what it takes to launch a new venture, both as an entrepreneur and an employee. Students develop a business plan, including identifying opportunities and establishing objectives, matching customer profile to site locations, analyzing competitors practices, and developing a competitive marketing mix. Students also learn the necessary business establishment requirements and financial projections to secure capital or financing to initiate their business venture.
Prerequisites: COSM 2350, COS 2380, COSM 2450
Students gain an understanding of basic brand principles through exposure to classic and contemporary branding strategies, applications, and case studies. Students explore key brand identity elements, positioning and leveraging brand equity. Prerequisite: MMKT 1650
Through the written word marketers evoke images that resonate with the target market. This course explores traditional and new media communication methodology. Students acquire a wide variety of writing skills to effectively communicate across traditional and new media platforms.
Prerequisite: MMKT 1820
An in-depth study of the financial planning process for the apparel industry. Students are introduced to pricing principles, the purchasing process, methods of analysis, and calculating profitability. Utilizing Excel, a six month financial plan and unit plan are created by each student in a series of classroom exercises.
Prerequisite: GNST 1450
Students in this course identify and select fabrics and fabric finishes to fulfill specific customer needs relating to garment structure, design aesthetic, performance, and care across divergent target market groups. Students also master the precise textile terminology essential to effective communication with designers, manufacturers, and marketers. Prerequisite: MRCH 1100
This course gives students insight into the complexity of decision making for buying and planning merchandise assortments and product development. Emphasis is also placed on the application of technology to solve business problems. Students develop problem-solving skills through the analysis of current business practices in merchandising, including buying, assortment planning, pricing, inventory control, and timing the purchase timing. The importance of customer service and developing strategic partnerships with vendors and suppliers is examined.
Prerequisite: MRCH 1550
This course is an introduction to the methodology of tracking and forecasting trends in the fashion industry. Students examine how world economy, popular culture, visual arts, runway collections, and retail and street fashion combine in varying degrees to shape current styles and determine future trends. A culminating styling project challenges them to synthesize what they have learned in an informed prediction about future trends for a specific brand and target market. Prerequisite: MRCH 1420
This course is designed to assist the student in developing a facility with electronic spreadsheets in support of effective business management. Students develop a working knowledge of computerized spreadsheet and chart functions as applied to business management concepts with related mathematical formulas and operational requirements.
A thorough exploration of international sourcing,
production, and distribution strategies current in
the textile and apparel industries. Students gain
practical understanding of global supply chain
management and import/export regulations and
a heightened awareness of the legal, ethical,
economic, and social implications of sourcing decisions.
Prerequisite: MRCH 1420
In this course, students combine quantitative analyses and financial planning with creative merchandising strategies to curate a dynamic assortment for their target consumer. Through market and trend research, the integration of business acumen with aesthetic principles is covered in order to create the optimal customer experience. Prerequisites: MPDV 2100, MRCH 2760
In this course, students explore the current concepts of customer analytics and their application to business practices in the retail industry. They analyze data collection methods and implement best strategies for their chosen case study company. Guidelines for practices in the field of Artificial Intelligence and the use of large datasets are reviewed. Prerequisites: MRCH 2640, MRCH 2760
In a highly competitive retail environment where product differentiation is key, students will propose a new private label initiative for an existing brand in a pop-up location after analyzing consumer demand, studying the history of private label, and examining the process of product development. Prerequisites: MRCH 2640, MRCH 2760.
In this capstone course, students analyze the current business practices of a prominent retailer with special attention to the organizations present strengths and weaknesses, the challenges it faces in todays global economic climate, and the impact of current trends in consumer purchasing behaviors on its financial health. Through research, the student assesses the organizations current value and makes informed recommendations for maximizing future growth. Prerequisites: MMKT 2460, MRCH 2640, SMED 2750
Introduces students to the concept, history, and science of sustainability and its relationship to the business of ethical fashion. Coursework topics focus on the development of eco-friendly materials, responsible manufacturing and distribution, and how companies are integrating social responsibility for the environment into their corporate philosophy and business practices. Prerequisites: MMKT 2460, MPDV 2400, MRCH 2420
Students apply previously learned merchandising concepts with new analytics to measure common retail metrics. Using analysis of past and current performance, students identify trends and develop financial plans and learn various allocations methods used in the retail buying industry.
Prerequisites: MRCH 2640, MRCH 2760.
Students learn how to create a successful online business. Through class lecture and industry speakers students learn how to navigate e-commerce applications including document automation, domestic and international payment systems, online banking, and shopping cart software.
Prerequisites: MRCH 2210, SMED 1100, SMED 2920
Total Units of Credit: 45
Note: The Merchandising & Marketing degree is also known as a degree in Fashion Merchandising.