
Curriculum
The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.
The following are the required elective courses for this major which includes three electives, GRPH 4780, SMED 4400 or SMED 4750. Students select two of the three electives to complete 91-units.
Prerequisite:
Associate of Arts (A.A.) degree in Digital Marketing, Beauty Marketing & Product Development, Graphic Design, Merchandising & Marketing, Merchandise Product Development, or Visual Communications from FIDM, or an Associate's degree in a related field from another accredited college or university. Additional requirements may apply.
One-on-one advisement is available to students from other FIDM Majors to consider eligibility for special admissions to this program. Contact the appropriate department chairperson.
Bachelor of Arts (B.A)
BUMT 2800
Accounting
UNITS: 3
BUMT 3820
Business Law+
UNITS: 3
BUMT 4600
Marketing Management+
UNITS: 3
BUMT 4840
Studies in Leadership+
UNITS: 3
GNST 2570
Microeconomics+
UNITS: 3
GNST 3000
World Political History+
UNITS: 3
GNST 3050
Writing for Business Professionals+
UNITS: 3
GNST 3150
Research on Topics of Design History+
UNITS: 3
GNST 3200
Consumer Social Behavior
UNITS: 3
GNST 3500
Professional Presentation+
UNITS: 3
GNST 3600
Future Trends in Society
UNITS: 3
GNST 3700
Multicultural Perspectives Through the Short Story++
UNITS: 3
GNST 3900
Issues in Contemporary Society+
UNITS: 3
GRPH 4150
Activated Marketing
UNITS: 3
GRPH 4780
Entertainment Licensing
UNITS: 3
SMED 3100
Mobile Application Marketing
UNITS: 3
SMED 3300
Search Engine Optimization and Analysis
UNITS: 3
SMED 3400
New Media Narrative Writing
UNITS: 3
SMED 3700
International Strategies for New Media
UNITS: 3
SMED 3750
PR Writing for Social Media
UNITS: 3
SMED 3950
Internship
UNITS: 3
SMED 4100
Video Online Marketing
UNITS: 3
SMED 4100L
Video Online Marketing Lab
UNITS: 1
SMED 4200
Startups & Entrepreneurship
UNITS: 3
SMED 4400
Social Media Sales & Consulting
UNITS: 3
SMED 4500
Law & Ethics in Media
UNITS: 3
SMED 4600
New Media Community Management
UNITS: 3
SMED 4750
Strategies in Business Management
UNITS: 3
SMED 4800
Digital Media Campaign Strategy
UNITS: 3
SMED 4850
Creative Business Management
UNITS: 3
SMED 4950
Internship
UNITS: 3
Total Units of Credit: 91
+ Available as an online (distance learning) course
++ Periodically offered as an online (distance learning) course