Merchandising & Marketing

Associate of Arts (A.A.)

The Merchandising & Marketing Associate of Arts (A.A.) Program is a 90-unit program leading to a degree in fashion merchandising.

Students choose between two options: Merchandising & Buying and Fashion Marketing.

In this option, students learn what shapes and directs consumer behavior and how to plan, develop, and present apparel lines for target markets.

In this option, students learn how to build brand equity, acquire and retain customers, and develop successful global marketing campaigns.