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Merchandising & Marketing Concentration

Creative Industry Studies, Merchandising & Marketing Core

In this degree program, students will learn to use college-level communication skills to complete a wide variety of oral, visual, and written career-related presentations, and they’ll apply research and critical thinking, as well as creative and information literacy skills to the solution of design and business problems within the core area of focus. The students gain experience in the industry-standard computational, scientific, technical, and creative skills specific to the core area of focus. Graduates will have exhibited an understanding of ethics, cultural diversity, and multiple global influences on decision making within commercial and professional contexts.