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The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.
This course explores what it takes to launch a new venture, both as an entrepreneur and an employee. Students develop a business plan, including identifying opportunities and establishing objectives, matching customer profile to site locations, analyzing competitors practices, and developing a competitive marketing mix. Students also learn the necessary business establishment requirements and financial projections to secure capital or financing to initiate their business venture.
Prerequisites: MMKT 2080, MRCH 2760, COSM 2350, COS 2380, COSM 2450
An in-depth overview of skincare, spa, body care, hair care, and nail care and their roles in the competitive marketplace. Students explore alternative wellness modalities, product and distribution strategies and product positioning as well as the impact of innovative formulas and current trends that will enable students to grasp the complexity of the categories. Prerequisite: MMKT 1650
Students look in-depth at the history of the beauty industry as they analyze the strategies and tactics of in-depth brand development necessary to building successful beauty product lines. They examine the power of written word, image, concept, positioning, and trends as the means of establishing powerful communications that build brand loyalty and brand equity, as well as the importance of consumer motivation, perceived quality, association, and delivery to their target market. Development of written marketing materials is emphasized.
Prerequisite: MMKT 1550, 1650
This introductory class explores the ever-evolving technology of essential oil extraction, the artistry of blending multiple scents, and the growing use of synthetic essences. Students learn to evaluate fragrances as they develop their individual scents, and discover the fascinating history of perfume and its synergy with the world of fashion and beauty.
This course educates students in the business operation skills that are imperative for managerial advancement. Topics include inventory management, forecasting, production planning, project management, and quality control. Students gain an understanding of the relationship of these components to a successful organization. Prerequisite: COSM 2450
In this course, students follow the process of creating color cosmetics from identifying target markets and distribution channels to establishing concept, product positioning, packaging and promotion. The course also explores the influences of trends, sustainability and competition on cosmetics innovation and commercialization. Hands-on projects demonstrate the processes involved in quality assurance and reinforce the use of industry terminology in research and development. Prerequisite: MRCH 1450
Students examine the ways in which the varied techniques of promotion, advertising, public relations, visual merchandising, and special events contribute to success in the beauty industry. They also gain practical knowledge of these techniques by developing and presenting event ideas, execute event plans, and analyze results for impact and reach. Prerequisites: COSM 2250, SMED 1100
This course examines the new and highly profitable categories of mens grooming and ethnic beauty. Students analyze the different strategies used to market to men and to a diverse audience of ethnic consumers in the grooming industry. Students investigate alternative classes of trade, new marketing vehicles, and current direct marketing techniques. They are tasked with creating a marketing/sales campaign to target their specific consumer base. Oral defense of final project requires high level of expertise on topic and objectives, encourages ability to articulate more complex marketing concepts and provides exposure to alternative ways of communicating thinking. Prerequisite: COSM 2250
Students gain an understanding of the principles of chemistry and their vital importance to beauty technology. They examine the complex process of product development from raw materials and ingredients to formulations, applications, and finished products. Students then apply what they have learned to actual on-site product development. They also study the legal, regulatory, and technological standards governing beauty products.
In this course, students explore concept development, product positioning, creative adaptation, and technological challenges. Practical applications of these concepts are applied towards a course project. Prerequisite: COSM 2380
This course is designed to familiarize students with sustainability as it relates to environmental, social and economic systems within the beauty industry. By studying a variety of business models from within and outside of the beauty industry, students will develop an understanding of both the business challenges and opportunities inherent in sustainability and learn to recognize, analyze and tackle sustainability problems.
This course explores the complexities associated with international trade and investment including the global monetary system, business strategies, structure and operations as well as differences in political, economic, and social systems. Students learn to appreciate different countries and cultures as well as ethical issues and dilemmas. Through case studies and international business models, students understand the strategic development and management of a global brand. Prerequisites: COSM 2380
In this process-oriented course, students combine deep, disciplined research with careful writing and revision to produce a thoughtful, creative, and personally meaningful research essay. They learn to formulate focused research questions, identify and investigate credible sources, and synthesize expert opinion with their own insight in support of a clearly defined, complex thesis. The emphasis is on curiosity, exploration, and discovery. As part of the process, students also gain confidence and competency in two primary areas of written expression: organization and mechanics.
An introductory study of the principles and elements of color and design theory. Students critique aspects of a visual representation by analyzing the components of design and the use of color by the artist.
This course explores financial and consumer math, the geometry of flat and 3-dimensional spaces, and the basics of statistical analysis. Integrating mathematical equations and concepts in the context of problem solving and discovery, students complete projects and assignments demonstrating the effective use of quantitative tools to support their conclusions.
A course in oral communication designed to give students poise, speaking confidence, and the ability to develop and produce a focused, well-organized speech that holds the audiences attention through effective delivery methods. Presentational skills and audience-centered communication are emphasized. Prerequisite: GNST 1040
This course explores the science of creativity and emphasizes a psychological and socio-cultural approach. Students analyze and develop their own creative process through a quarter-long design project.
Designed to foster independent thinking, this course strengthens students capacity to reason clearly, critically, and creatively, including the ability (1) to analyze the arguments of others, (2) to synthesize effective arguments of their own, and (3) to solve problems skillfully. Students also gain experience in reading closely and conducting purposeful, imaginative research skills essential to the examination of demanding social, moral, political, and personal issues.
This course facilitates a comprehensive understanding of the tools and techniques necessary to effectively navigate the complexities of the job market. Students explore critical components of employment in order to prepare for their job search; the ultimate result is placement in their desired career. Students develop the following skills: building a meaningful resume; understanding how to navigate career sites, including but not limited to FIDM Career Network and Linkedin; effectively researching desired industry and organizations; perfecting interviewing techniques and skills; and finally understanding the benefits of a sharable portfolio which can be utilized throughout their careers.
A survey of American history from 1930-2000. Emphasis is on the political and economic features, both domestic and foreign, that contributed to the emergence of the welfare state and the nations rise to global leadership after World War II. The course provides an understanding of the Great Depression, the Second World War, the Cold War, Americas eventual emergence as the worlds only superpower, and the interrelation of all these factors.
Students gather, interpret, and evaluate data that has been used as the basis of factual claims supporting legislation, business, and policy decisions in healthcare reform, environmental regulation, the criminal justice system, and other critical issues in society. Research centers upon quantitative analysis employing mathematical and statistical methodology.
A course that examines the sociological and psychological variables that shape the consumer decision-making process. Students explore a variety of methodology and research techniques for understanding consumers wants and needs, attitude formation, purchase motivation, and consideration, as well as maximizing satisfaction and consumer loyalty.
Prerequisites: MMKT 1550, MMKT 2880
In this advanced marketing course, students explore creative message strategies including: traditional and new media, public relations, and other innovative means of communication. Applying these techniques, they create an effective integrated marketing communications campaign that meets the challenges posed by promoting in a sophisticated, rapidly evolving marketplace. Prerequisites: MMKT 2420, MMKT 2460, COSM 2250
An introduction to the concepts behind professional trend forecasting. Students learn to understand the fundamentals of the trend forecasting research process through the analysis of current events, social and cultural influences, and industry observation. Emphasis is placed on interpreting research into viable macro trends.
Prerequisites: MRCH 1420, MRCH 1750
This course explores store and non-store retailing formats, structure, purpose, as well as the challenges and integration of retail channels. Students gain an understanding of the retail industry and are exposed to todays global environment. They are introduced to franchising, licensing, branding, and pertinent retail terminology. Career paths and opportunities in the fashion industry are further defined and explored. Prerequisite: MRCH 1100
Students integrate their knowledge of Adobe Photoshop, Illustrator and InDesign to create effective digital campaigns for the marketing and merchandising of apparel, footwear and accessories. Emphasis is on innovation and concept design explorations enhanced by computer-aided applications Prerequisite: TECH 1100
This course is designed to assist the student in developing a facility with electronic spreadsheets in support of effective business management. Students develop a working knowledge of computerized spreadsheet and chart functions as applied to business management concepts with related mathematical formulas and operational requirements.
This course introduces students to the history, theory, and technology of social media. Students explore the different social media outlets and have hands-on experience with social media technology. Students learn how to use this new media productively, and have a framework for understanding and evaluating social media platforms
Students learn how to create a successful online business. Through class lecture and industry speakers students learn how to navigate e-commerce applications including document automation, domestic and international payment systems, online banking, and shopping cart software.
Prerequisites: SMED 2400, SMED 2920
This course is an introduction to design techniques, naming conventions, and digital asset management within Adobe Photoshop and Illustrator. Students gain basic knowledge of digital design components such as vector and raster graphics, tools, and key menu items, which they use to complete work in their major areas of study. These concepts support use of industry-standard computer aided design tools and facilitate communication between designers, clients, and manufacturers.
Total Units of Credit: 90
Some programs offered may require completion of a second year at the Los Angeles or San Francisco campus. Please contact the campus for details.