Ana Carolina Leisner is 2023 FSF Scholarship Winner
The Fashion Scholarship Fund (FSF) Scholarship Committee has announced B.S. Beauty Business Management Student Ana Carolina Leisner as the winner of a $7500 scholarship in the 2023 FSF Scholarship Competition. Her strategy case study on “The Future is Now” explored beauty retailer Sephora partnering with Obsess, an experiential eCommerce platform that enables brands and retailers to create 3D 360 virtual stores on their websites.
“When I read the case, I fell in love with it because I have always been interested in business strategies linked to marketing strategies,” said Ana Carolina Leisner. “Reading the prompt sparked my creativity and passion for creating something for the future. The case asked for was ‘Welcome to the Digital Age, Where you Will Guide Your Brand into the Future.’ So, my project focused on creating a welcoming and inclusive beauty space shopping experience on metaverse for all and expanding through direct-to-avatar as the new direct-to-consumer."
"My idea was that Sephora should partner with Obsess to create a 3D 360 virtual reality shopping experience on the metaverse with a real-time, AI-Powered, fully animated 3D Avatar for the first time in the beauty industry. The avatar is a fully interactive and backed-up database that will help customer to navigate through the platforms and recommend the right products by expanding through direct-to-avatar as the new direct-to-consumer.”
Ana Carolina graduated with her A.A in Beauty Marketing & Product Development at FIDM and is now on her junior year of the Bachelor of Science in Beauty Business Management program. She has also completed courses in Fashion and Design at FIDM. “I’m interested in both Beauty and Fashion,” she said. “I think they are very much correlated and I would love to have as much knowledge as I can on both industries.”
The Fashion Scholarship Fund supports the careers of the country’s most promising fashion students from all backgrounds by awarding over $1.2 million each year to help students succeed in all sectors of the industry, from design and merchandising to analytics, marketing, and supply chain, among others. Corporate sponsors include individuals and companies such as Kohl’s, Neiman Marcus, Macy’s, Ralph Lauren, and Perry Ellis, among others.
The names and case study disciplines of the 2023 top four finalists are:
Design and Product Development: Olivia Baba, Washington University in St. Louis
Marketing Analytics: Sofia Enriquez, University of Florida
Merchandising: Clay Lute, LIM College
Strategy: Julian Tong, University of Minnesota
Fashion Scholarship Fund’s annual gala celebration will be held at New York City’s Glasshouse on April 3, 2023, to celebrate the FSF Class of 2023 and honor industry luminaries Anna Wintour, Chief Content Officer of Condé Nast and Global Director of Vogue, and Emma Grede, Co-Founder & CEO of Good American, Founding Partner of Skims, Co-Founder of Safely, and Chairwoman of the Fifteen Percent Pledge.