Billabong x Sincerely Jules Collaborates on S/S 2020 Collection
For the second time in two years, Billabong has teamed with FIDM Visual Communications Alumna Julie Sariñana, better known as the style icon Sincerely Jules, for an exclusive Spring/Summer 2020 collection. The extensive 51-piece collection highlights the LA-based superinfluencer’s love of bold colors, contrast, and creative expression.
The first Billabong x Sincerely Jules collection was the surf brand’s most successful collaboration in Billabong Women’s history with a 50 percent sell through online during the first week. The original collaboration featured over 40 pieces that embodied the “dream, believe, and achieve” mantra the fashion blogger and social media superstar is known for.
“Coming off the immense success of the last collection, I knew the pressure was on,” she said on her blog. “I have always imagined designing a collection that truly embodies my philosophy of style. These designs are devoted to the adventurous, the brave, and the fiercely feminine! They were designed from the heart, and I’m so excited to finally share it!”
The colorful campaign was photographed by Jimmy and Jesse Marbles in Cartagena, Columbia. “I am Mexican, so colors have always been important to me,” she added. “Bringing an element of my roots, Mexico, always feels so influential and authentic.” The collection is available online and in-store globally.