Social Media Grad Working as a Paid Media Specialist
Social Media Graduate Rachael Kuhl is a Paid Media Specialist at the marketing agency Defero in Phoenix, Arizona. "I love that I get to be both creative and analytical in my role," she says. Her day-to-day responsibilities include scheduling Facebook and Instagram ads, client meetings, creating paid media strategies for various clients, and reporting on ad performance. For Rachael, FIDM's program gave her the right foundation for a career in the fast-paced world of social media. "Through FIDM, I've learned the essentials of creating great content, writing copy, and delivering value to customers through social posts," she says. "I've learned about targeting audiences, search engine optimization, and how to present media plans to clients."