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Kane Lim smiles next to Rihanna at a Fenty Beauty event

Grad and Bling Empire Star Kane Lim Named Fenty Beauty Ambassador

Rihanna’s Fenty Beauty recently announced that Merchandising & Marketing Graduate Kane Lim will serve as the newest ambassador and face for the beauty brand. Lim was born and raised in Singapore and stars in the Netflix reality series Bling Empire, which follows the life of a group of wealthy Asian and Asian American socialites.

As the first Southeast Asian ambassador for Fenty Beauty, Lim, a real estate developer, will be featured in an upcoming campaign series that will debut this month in Singapore’s Sephora flagship store. Lim told People magazine the opportunity was “very humbling” and a boost in developing a “newfound confidence.”

"I think a lot of times Asian men don't feel comfortable discussing skincare and beauty and for me to be able to say, 'Hey, I'm using foundation' and wearing it proudly is very powerful. It's breaking barriers," Lim said. The second season of Bling Empire debuted last week. 

Keep up with Kane Lim on Instagram @kanelk_k.

Categories:  Merchandising & Marketing Alumni