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A hand-drawn illustration of a Rad Rabbit holding a guitar. The piece is from FIDM Grad Ellie Burnett's NFT collection debuting in April 2022.

Grad Creates Rad Rabbits NFT Collection to Spread Joy and Creativity

Ellie Burnett earned an A.A. in Merchandising & Marketing and B.S. in Business Management from FIDM before becoming the Chief Design Officer of LaneAxis, the virtual freight management company, and founding the vegan beauty brand Bad B. Most recently, the FIDM Grad has created Rad Rabbits, an exclusive and limited NFT collection made up of 1,111 hand-drawn and one-of-a-kind Rad Rabbit collectibles, which are designed by spreading joy and creativity throughout the “universe, cryptoverse, and metaverse.”    

“We all are different and have special characteristic traits and that’s what makes us ‘Rad,’” said Ellie. “Not only that, but Rabbits symbolize good fortune, wealth, and procreation. Unlike other animals, the rabbit has a consistent meaning in nearly every culture. While each Rad Rabbit has its own personality, they all take pride in spreading good fortune, success, wealth, and creativity.”

The first series will launch on April 11, 2022, followed by a new series on the 11th of every month, with the last launch in January of 2023.

For more information, visit Rad Rabbits online at radrabbits.io. Learn more about Bad B at badb.co or on Instagram @badbofficial.

Categories:  Business Management Merchandising & Marketing Alumni