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A headshot of FIDM Grad Michelle Fry, a brunette wearing an orange sweater and white top

Grad is Co-Founder and CEO of Good Faith

Raised in Southern California where she attended St. Joseph’s High School, Michelle Fry heard about FIDM from a friend. “I took interest and discovered the Beauty Marketing & Product Development courses and knew I had to go there as well,” said Michelle, who graduated in 2005. Since then, she’s worked in product development for major beauty brands such as Urban Decay, Dermalogica, Too Faced, and Boscia, launching numerous bestselling and iconic products in the process. Today, she’s the co-founder and CEO of Good Faith, an inclusive and accessible vegan and cruelty free skincare and supplement line. We caught up with Michelle to learn more. 

How did FIDM help prepare you for launching your brand? FIDM was a fantastic launchpad for my career in that so much of what I learned was real-world knowledge directly from industry experts. Even straight out of school, I was far more prepared than colleagues from other colleges as the programs at FIDM required me to apply the skills I was being taught in mock settings and that gave me an incredible advantage to those that had never done so before. The familiarity of everything made my transition from student to professional much smoother and I excelled faster because of it.

What are your day-to-day responsibilities? As CEO and co-founder of a start up my day-to-day responsibilities vary drastically. I’m ultimately responsible for the success of the company and have my hand in every department. I work on everything from product development and marketing to HR and operations. No two days are alike but I’m passionate about every aspect of the brand and I’m grateful to be leading a great team and growing an incredible company.

A brand image of 6 smiling women from different ages and ethnic backgrounds

What sets Good Faith apart from other brands? We are the only skincare brand that offers a safe and simple holistic solution to self-care, combining beauty and wellness that is accessible. We believe that skincare and supplements shouldn’t be overwhelming or cost a fortune. We’ve created products for real women looking for real results at realistic prices. It’s our goal to simplify your self-care routine and make it accessible. Because we believe that self-care is a right, not a privilege.  

Is there anything else you'd like to share? Since I was 6 years old I wanted to do exactly what I’m doing now. Through doubt from others and even myself I stayed true to pursuing my passion and learned as much as I could from every opportunity or person I came across. It hasn’t always been easy but it’s been worth it. Don’t be afraid to share your passion with the world and be ready to surprise yourself with just how much you’re capable of.

Learn more online at goodfaith.com and on Instagram @meetgoodfaith

Use code FIDM20 to take 20 percent off all products through November 20, 2021. One use per customer.

Categories:  Beauty Marketing & Product Development Alumni