Grad Developed Curl Sauce Hair Brand While at FIDM
Beauty Marketing & Product Development Graduate Tala Othman was raised in Anaheim, California, where she attended Cornelia Connelly High School and spent summers in Jordan, where she is originally from. While a student at FIDM, the 2021 alumna began developing Curl Sauce, a curly hair product company that specializes in vegan, all natural, chemical free, and clean hair products. “I’ve always wanted to venture into the creative industry and once I found out FIDM had a Beauty Marketing & Product Development major I was all in!” she said. We caught up with Tala to learn more.
What are some of your favorite FIDM memories? There are so many, but one of the key memories would have to be perfume class when we got to create our own scent. I love perfumes and it was amazing to see how easy it can be to make our own. Our teacher was very nice and passionate about it and she even had her own lab that we were able to visit!
What led you to start Curl Sauce? I began to get into hair products when I became a curly hair enthusiast on Instagram. I would make tutorials and try out different curly hair brands while I reviewed the products. After two years of trying most products out on the market I decided why not make my own?
How did FIDM help prepare you for your career? During my time at FIDM I would incorporate Curl Sauce into all of my class projects. When we would create business projects in our class I would base the project off my brand and slowly my brand was built and I was able to launch. I basically created the blueprint for my brand so by the time I graduated I was able to launch Curl Sauce easily!
We heard you have hired a FIDM intern. FIDM Students are some of the most creative, well-rounded people I’ve met yet. I wanted to have that same environment within my business so I decided to ask some students if they would like to intern at Curl Sauce! At FIDM we’re all very supportive of each other and want to help each other grow. I am so happy with my current intern. She is amazing!
Learn more online at CurlSauce.com and on Instagram @CurlSauce.