Student

Beauty Students Work on Class Project for Tower 28

Beauty Marketing & Product Development Students in the Fundamentals of Cosmetics class were recently tasked with launching three new color cosmetics and a seasonal collection for the existing beauty brand Tower 28 for a class project.

Working in small teams, the students created presentations that included research on the competition, their target market, retailers, product launch, concept, inspiration, and a mood board. The California-based brand is 100 percent clean, non-irritating, vegan and cruelty-free, and gluten-free.

Tower 28 Beauty was founded last year by former FIDM Instructor, Amy Liu, and is now sold in more than 500 Sephora stores. Beauty Marketing & Product Development Graduate Paulina Char is the brand’s Head Product Developer.