Alumna Kate Quinn Profiled in NY Times
Titled “The Supreme of Baby Clothes,” the New York Times recently profiled FIDM Apparel Industry Management Alumna Kate Quinn, the CEO and Creative Director whose self-titled fashion collections for children and babies often sell out within minutes. “It’s all a game of who has the fastest internet,” said one mother who discovered the brand a few years back.
Known for organic cotton and bamboo designs in gender-neutral hues, Kate Quinn pieces sell for “many times the original retail price” on sites like Mercari and Facebook Marketplace, resembling the online market for Supreme sweatshirts and Chanel handbags rather than baby clothes. Quinn has said she built an eight-figure business “from nothing.”
Founded in 2006, Quinn originally started creating kimono-inspired wrap onesies. Things really took off when she began selling direct to consumers online in 2018, allowing the designer to cut her prices in half. The Seattle-based entrepreneur is currently releasing nearly 50 collections a year and counting and fans still can’t get enough.
Learn more online at katequinn.com and on Instagram @katequinn_shop.
Photography: Michelle Mishina Kunz for The New York Times