FIDM Grad and Beauty Bakerie Director of Retail Sales is Guest Speaker on Campus
Earlier this month, FIDM Graduate and Beauty Bakerie Director of Retail Sales Barbara Bennett was on campus at FIDM San Diego to speak to Fashion Design, Beauty Marketing & Product Development, Merchandising & Marketing, and Visual Communications Students. Barbara shared her career journey and valuable advice with the group.
With more than 30 years in the industry, Barbara has worked for brands such as Nine West Group, bareMinerals, Stride Rite, Ulta, and Boots Retail USA, Inc. She’s currently based in San Diego in her executive role at Beauty Bakerie, the cruelty-free and vegan-friendly cosmetics company founded by Cashmere Nicole that’s been featured in Forbes, Allure, Teen Vogue, and Nylon, among other publications, and received start-up funding from Unilever.
Barbara shared her industry experience with students, beginning in shoes in accessories and then in cosmetics, and how her retail and corporate background developed into her position as Director of Retail Sales of the bakery-inspired beauty line. She said she appreciated working for Cashmere, a self-made entrepreneur who Barbara described as a caring “real person,” community-oriented, and ingenious.
She advised the group of students to work hard, be true to themselves, have leadership, practice self-care, and gain insights into the industry whenever they can. As an extra treat, Barbara brought Beauty Bakerie eyeshadow palettes for the students to take home as gifts.