Alumni

Grad's Denim Lifestyle Brand Donates Masks to Grocery Store Workers

Fashion Design Graduate Beau Lawrence graduated from FIDM in 1999 and went on to work for brands such as The Territory Ahead, Union, and Guess prior to striking out on his own in 2013 with the premium denim lifestyle brand Ace Rivington. In light of the Covid-19 pandemic, the Santa Barbara, California-based apparel line has created reusable and reversible French terry face masks with a layer of polypropylene filter center layer for sale on their website. In addition to selling thousands of masks to individuals and other businesses around the U.S., Beau recently made mask donations to local grocery store workers in Santa Barbara County and Ace Rivington has provided thousands of meals for their local food bank. 

To recognize the teams who have helped keep his family and the community fed during the Covid-19 crisis, Beau and his team recently donated enough masks for all of the staff at Tri County Produce, Montecito Village Grocery, Pacific Health Carpinteria, and Albertsons Carpinteria. The washable masks are produced at Ace Rivington's denim factory in Los Angeles. "It's crazy how much our world has changed," he said. "I never would have dreamed that masks would help keep us in business."

As a company, Ace Rivington has taken a "team first" approach to the pandemic. They had flash sales to liquidate all of their retail store stock in order to finance their own employees pay without disruption. The brand is also supporting the Santa Barbara County Food Bank by contributing a portion of sales to the organization and giving online customers the chance to donate directly. 

For more information, visit acerivington.com or find them on Instagram @acerivington.

Categories:  Fashion Design Alumni