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A photo of various shades of rolled up denim jeans

Business of Denim Chair and Grad Featured in California Apparel News

Business of Denim Chairperson Amanda Starling and Graduate Trinidad Garcia III, a graduate of the program and the founder of Trinidad3 Jeans, were both interviewed as experts for a recent story in California Apparel News entitled, “Denim—What advancements and innovations within denim make you hopeful for the future of the industry, and how will these contributions create progress in the category?”

Garcia, a veteran who is expanding his brand’s adaptive-jean program, told the industry publication: “The room for denim advancement is the human element. It starts at the farm level with connecting cotton farmers with developers and designers and ultimately with the consumer. Keeping transparency open and the carbon footprint low is the result of this connection. Advancements in laundry technology such as lasers and ozone washes are saving critical water and creating safer environments for the worker.”

Starling shared that the denim industry has become one of the most forward and innovative parts of the fashion world. “With a desire to combine creative design with cutting-edge technology we are moving toward a model that is embedded in the everyday business of blue to green,” she told Apparel News. “The signature indigo world is moving toward being the leader by using inventive sources that blend with cellulose fibers, making unique yarns into state-of-the-art textiles that bring a new dimension to performance and consumer value."

Categories:  The Business of Denim Alumni Faculty