Kasey Liguori Brings Beauty Brand Concept To Life in Entrepreneurship Class
Born and raised in the Bay Area in California, Kasey Ligouri attended College of San Mateo before attending FIDM to study Beauty Marketing & Product Development. Continuing at FIDM, Kasey is now pursuing her Bachelor's in Business Management and recently came up with the brand concept Crystal Clear Skin as part of her final business plan assignment in her Entrepreneurship class. In collaboration with her classmates Olivia Smith and Lexi Siderman, they brought the concept to life. This project was one of her favorites as she was able to dive into her passion for the wellness industry. We caught up with her to learn more.
Tell us about your brand concept, Crystal Clear Skin, and how you came up with it: I have always loved the wellness industry and wanted to merge my beauty knowledge with that passion of mine. I decided to create a skincare brand concept that was more than just about the products. I wanted this brand to build a community and be a safe space for wellness lovers.
What are some of the things you learned as you worked on this project for your Entrepreneurship class? This class taught me how much hard work goes into the prep stages of building a brand. We were tasked with creating a business plan for Crystal Clear Skin that had to include our vision and mission, an industry analysis, our targeted marketing plan, operations and development plan, projected income, investment projections, and more. By the end of the quarter, I knew my brand front to back and felt confident in my ability to bring any brand to life in the future.
What was it like collaborating with your teammates Olivia Smith and Lexi Siderman? Olivia and Lexi were so great to work with as we all had different strengths that we could combine to become a well rounded team. We were able to focus on the aspects of the project that we excelled at which led to a very solid brand being conceptualized.
Tell us about your passion for the wellness industry: I have always loved incorporating wellness into my life whether that’s through yoga, meditation, crystals, food, etc. I find having habits like this are a great way to live a balanced life and my goal is to help others achieve that in my future career!