Alumni

Merchandise Product Development Grad Profiled in San Francisco Chronicle

Merchandise Product Development Graduate, Georgia Murray, the founder of the new San Francisco-based womenswear brand, Les Femmes Libres, was recently profiled in the San Francisco Chronicle.  

She launched her label in late 2018, with a classic button-up shirt, and has expanded to include seven minimalist wardrobe basics in a color palette of creams, whites, grays, and blacks: a soft t-shirt, a French terry sweater, a knit midi skirt, a black pant, a layer tunic, and brushed cotton button-up. “I’m thinking about who my client was 20 years ago, and how she didn’t change; her style didn’t change, but her life has changed and shifted,” Georgia told the newspaper. “Sure, you can find similar styles in other stores, but not the fit or the quality.”

Catering to the "sophisticated, wise women" Georgia describes as modern-day matriarchs, chairwomen, and creatives, Les Femmes Libres is an attempt to reach mature women who are often ignored by the fashion industry at large. With experience working for Lululemon and Kit and Ace, Georgia first noticed the gap in the market while studying at FIDM San Francisco. “Designers are focused on who they are right now or in five years, and I was thinking: ‘Well, who will design for me in 15 years?’” she told the Chronicle.

The Les Femmes Libres website and social media features real women of different ages and backgrounds. She added: “Not being in the epicenter of the cities considered on the forefront of fashion affords me more space for creativity, flexibility and uniqueness of ideas and designs. And as far as the brand’s values — timeless style, celebrating women as they move through life — this is a place where people actually recognize and live those ideals past the point of lip service.”

Read the article in the San Francisco Chronicle.

Categories:  Merchandise Product Development Alumni