FIDM Students Work With the San Diego Padres

Students from FIDM San Diego's Merchandise Presentation Class enjoyed a unique opportunity to collaborate with the San Diego Padres Official Team Store at Petco Park.

The exciting opportunity occurred when the San Diego Padres' retail management organization contacted FIDM Instructor Susan Spencer about working on the windows for the Official Team Store, which is located just steps from FIDM's San Diego downtown campus. The Merchandise Presentation class, part of the Merchandise & Marketing major, teaches students how to develop effective product placement strategies across a variety of shopping platforms, so the collaboration was a natural fit.

The class met with Padres management to discuss various visual merchandising opportunities at the store, as well as to learn about future internships and career opportunities with Delaware North, the organization's corporate concession partner. The following week, the Merchandise Presentation class returned to the Padres Team Store's to work on the windows and visual displays.

The Padres organization was so pleased with the results that they gifted FIDM Students and Staff private suite tickets to an upcoming home game. Said FIDM Student Brenda Vizcarra: “It was fun to put what we learned in the classroom into practice—and I even saw customers shopping from our display!”

Categories:  Merchandising & Marketing San Diego Campus