![Kiehl's Partners with Beauty Industry Students](/wps/wcm/connect/f2be771b-6d97-4a3b-b9f8-ab1cb6833bec/desktop/kiehls.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE-f2be771b-6d97-4a3b-b9f8-ab1cb6833bec-desktop-n28bAJn)
Kiehl's Partners with Beauty Industry Students
Beauty Promotion & Presentation students teamed with Industry Partner Kiehl's to create new in-store activities at four SoCal locations this spring. As part of the Beauty Industry Merchandising & Marketing program, the project brought students into a real life situation where they got to implement plans for a charitable art auction, in-store massages, and a weekend package design activity. Parent company L'Oreal's West Coast HR Director Jennifer Sullivan, an instructor at FIDM, was instrumental in creating the partnership.
Categories: Beauty Marketing & Product Development Industry Partnerships