Hollywood Makeup Artists Benefit from Social

A-list hair and makeup artists like Charlotte Tilbury are earning extra fees during awards season by promoting favorite makeup brands and products. Since "Hollywood is the most influential beauty culture in the world," according to founder of e-commerce site Violet Grey, it makes sense that what celebrities wear on their skin and hair is just as promotable as apparel on the red carpet. Business of Fashion reports that makeup and hair pros with a substantial number of Instagram followers can earn between $2500 to 10,000 per client touting a product. Red carpet hair stylist Adir Abergel, known for styling Reese Witherspoon and Rooney Mara, is about to break out with his own line of products for Virtue Labs featuring red carpet tested products.

Categories:  Beauty Marketing & Product Development Digital Marketing