The Experience

Create immersive environments that engage and inspire

Students learn the management, leadership, creative, and technical skills to create engaging experiential in-person and virtual environments with outcomes that build brand engagement and align with business strategies.

From multi-sensory pop-up stores and Instagrammable museums to one-of-a-kind in-person and online events, Visual Communication pros are experts at bringing brands to life by creating activations and environments--including curated partnerships and collaborations in art, fashion, media, music, and tech--that inspire, connect, and drive results.

Students gain an understanding of strategic marketing, brand development, experiential collateral design, campaign strategy, set design, partnership curation, trends, and consumer insights. The program's close ties to the fashion and entertainment industries ensure that students are immersed in the hands-on experiences and practices of these industries, and help them make the connections that pave the way to a successful career.

Highlights:

Students learn real-world skills from professional faculty with deep industry experience.
Classroom partner projects, mentorship, and networking opportunities with our industry partners and top global brands and cultural institutions, including Saks Fifth Avenue, The Grammy Museum, BASE Hologram, WindowsWear.com, DITA Luxury Eyewear, Giant Spoon Agency, and PAVE/Planning and Visual Education Partnership.
Immersion into the diverse skills necessary in this field, from graphic design, 3D design, photography, and typography to event management, campaign strategy and partnership curation.
An Advisory Council that includes GUCCI’s Worldwide Associate Director of Entertainment Industry Relations, the Executive Editor of DESIGN: RETAIL MAGAZINE, and the Director of Visual Merchandising for SAKS FIFTH AVENUE.

Graduates of this program include Ruben Gomez, the Director of Design, Producer, AOO Creative Event Agency & Immersive Experiences; Natalie Kunkle, a Visual Merchandiser for Disney Parks & Resorts; Amanda Thevenot, Director of Retail Development, Urban Decay Cosmetics; and Shana Bianchi, Principle & Creative Director, Sloane & Row, a boutique creative agency servicing top tier clients, specializing in branding, marketing, creative and visuals.