Congrats to Graphic Design Student Teresa Yang on Her Winning FIDM Newsletter Redesign
Two typography classes in the Graphic Design program were challenged with a redesign of the current FIDM Newsletter. Instructors Anna Badua and Randy Dunbar gave students a common set of circumstances for the newsletter, then invited Student Activities, the department that publishes the newsletter, to speak to both classes about how the newsletter is created and produced.
Over the course of the three-week project, students worked on various concepts for a redesign, and nearly 30 entries were submitted. In a blind panel, Student Activities chose the winning design.
There were five finalists and Graphic Design Student Teresa (Kaiying) Yang ultimately had what was considered the best design.
Chosen for its innovation of design ideas and practicality of execution (a template), Yang's design features various grid formats, a narrowing of font choices, the introduction of color, and an innovative eyebrow (i.e., the top of the page), which creates a unique hierarchy not seen before in the newsletter. Copies are printed and distributed by all campuses, in addition to being published on the student and faculty eportals.
An international student from Shenzhen, China, Teresa Yang tells us that for the last seven years, she’s been abroad because she wanted to study in different cities and countries.
“Other than designing, I also like to do photography and styling,” she added. Her favorite quote is by Susan Sontag: "I must change my life so that I can live in it, not wait for it."
The new design will be implemented next quarter.