GUESS Joins Ellen MacArthur Foundation's Program for Innovative, Sustainable Denim
GUESS has announced that it has joined the Ellen MacArthur Foundation’s Make Fashion Circular initiative to help redesign the future of fashion. The brand, which has an ongoing sustainability partnership with FIDM, has committed to developing denim according to the initiative’s Jeans Redesign Guidelines, which tackle the issues of waste and pollution associated with denim production.
"The Ellen MacArthur Foundation is leading the way in rethinking fashion design, and GUESS is thrilled to be a part of this transformation," said GUESS CEO Carlos Alberini. "The Jeans Redesign Program challenges us to revisit how we make denim–and GUESS welcomes this challenge!" The company, which has been synonymous with denim culture since its inception, will create jeans that last longer and can be remade into new designs at the end of their use.
GUESS is partnering with FIDM Students to develop the initial Jeans Redesign concept, which is a continuation of the company's ongoing sustainability partnership with the college. The FIDM x GUESS sustainability collaboration has educated more than 250 students and employees since 2016. The GUESS-sponsored class at FIDM is open to students of all majors, from The Business of Denim to Merchandising & Marketing.
"Through the GUESS program, we have trained our students on zero waste design, sustainable materials and product lifecycle, and sustainability’s role within the business of fashion," said FIDM Chair of Special Projects Amanda Starling. "The Jeans Redesign partnership with GUESS is an exciting opportunity for our students to stay on the cutting edge of design; we are excited to give our students this opportunity to solve real world challenges when it comes to fashion and sustainability."
Categories: Apparel Technical Design Business Administration Fashion Design International Manufacturing & Product Development Merchandising & Marketing The Business of Denim Los Angeles Campus Industry Partnerships