Online Lecture Series: The Future of Digital Marketing (Part 2)

From panic buying of food and cleaning supplies to online shopping for games, books and puzzles--some categories are seeing sales surge while others are declining.

In this lecture, Tom Henkenius, Director of FIDM’s Bachelor of Arts Degree in Digital Marketing, reviews online shopping trends and discusses the new normal of retailing post-pandemic with special guests Katherine Longest, Marketing Analytics Manager at Goop, Tammy Chatkin-Newman, Executive VP at 24 Seven, Michele Zumel, VP at Guess, and FIDM Instructor Sheryl Marcus.

Categories:  Videos