Marketing a Brand Through Social Media
In this activity, students will learn the basics of how to market a brand using social media sites like Twitter, Facebook, YouTube, and Tumblr. By following a fashion brand online, they will be able to observe how successful companies approach social media, and explore such challenges as managing negative feedback and building brand awareness.
Suggested Classes: Graphic Design, Retailing, Fashion Merchandising, Marketing
State and National Standards: Arizona, California, Washington, National
Suggested Materials:
- Internet-connected devices
