![Students looking at tablet](/wps/wcm/connect/773f877e-230d-4fcf-b091-0d8a77f9ef79/desktop/featured-class-activity-marketing-brand-through-social-media.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE-773f877e-230d-4fcf-b091-0d8a77f9ef79-desktop-nu8Fbel)
Marketing a Brand Through Social Media
In this activity, students will learn the basics of how to market a brand using social media sites like Twitter, Facebook, YouTube, and Tumblr. By following a fashion brand online, they will be able to observe how successful companies approach social media, and explore such challenges as managing negative feedback and building brand awareness.
Suggested Classes: Graphic Design, Retailing, Fashion Merchandising, Marketing
State and National Standards: Arizona, California, Washington, National
Suggested Materials:
- Internet-connected devices