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Marketing a Brand Through Social Media

In this activity, students will learn the basics of how to market a brand using social media sites like Twitter, Facebook, YouTube, and Tumblr. By following a fashion brand online, they will be able to observe how successful companies approach social media, and explore such challenges as managing negative feedback and building brand awareness.

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Suggested Classes: Graphic Design, Retailing, Fashion Merchandising, Marketing

State and National Standards: Arizona, California, Washington, National

Suggested Materials:

  • Internet-connected devices