Demographic Age Study
Student teams select and research a current new product. They create a marketing survey and poll consumers in the target age group. Based on their findings, they write a marketing report and make a presentation to the class promoting the product. Warm-up and follow-up activities are included.
Suggested Classes: Business, Retail, Fashion Merchandising, Marketing, Clothing, Economics
State and National Standards: Arizona, California, Washington, National
Suggested Materials:
- Access to the Internet
- Library with librarian assistance
- Magazines with product reviews
- Paper, pens, scissors, glue sticks
- Poster boards in colors
