Student
Jenny Kim Turns Mobovida Internship Into Digital Marketing Role
Currently in her second to last quarter in the Beauty Industry Merchandising and Marketing program on the Los Angeles campus, Jenny Kim turned her internship at Mobovida, a company that makes mobile and travel accessories, into a position as the Jr. Digital Marketing Analyst. We caught up with her to find out more.
Tell us a little about yourself: I grew up in a very small town, but moved quite often during my childhood. I came to Fullerton, CA, about two weeks before high school and have been here ever since. I love seeing new places and try to take at least two big trips every year. I’ve been extremely competitive all my life, whether that was in sports or in school, so I take some things a little bit too seriously.
Tell us about your position at Mobovida: Prior to becoming a Jr. Digital Marketing Analyst, I began at Mobovida (DBA CellularOutfitter) as a Digital Marketing Intern. I managed the in-house organic search (SEO) and content efforts and helped grow the organic channel by over 200% in about 6 months. After being promoted, I began managing daily promotional emails as well in order to help improve customer retention efforts and push the envelope in digital marketing.
With my new responsibilities, the day-to-day has become very different. At Mobovida, we are a data-driven company and so the learnings are always endless; everything is very fast-paced and we’re always trying to be better than before. Because of this, I don’t think that I could ever really get “bored” of what I do or where I could go.
How did you choose your major? During my senior year of high school, I heard that a few people in the previous class had attended FIDM, but as Fashion Design majors. I never thought of myself as an artistic person and wasn’t very interested. A year later, I was less than a month away from finishing my first year at Cal State Long Beach, and had learned about the Beauty Industry Merchandising and Marketing major. I had already imagined myself in the beauty industry as a marketer, which led me to think that it would be the perfect major for me. A few projects and meetings later, I was admitted into FIDM!
What are your career goals and how is FIDM helping you get there? To be honest, I don’t necessarily have career goals as far as five years or ten years down the line. I believe that having smaller goals that need to be accomplished in a shorter time span keeps you more driven. Having said that, I do wish to further my career in marketing by learning as much as possible. I believe that FIDM is helping me get there by providing me with a curriculum that is focused on marketing and merchandising. Within the classes, I am able stretch my creativity, while also staying focused on the business aspect.
What advice do you have for someone thinking about going to FIDM? For anyone who is thinking about going to FIDM, I would suggest doing your research. FIDM is very unique and you probably won’t ever find another school like it. It’s in the middle of Downtown Los Angeles and just seconds away from countless attractions, so it’s definitely a great school for someone that’s in love with the city. FIDM doesn’t have the typical aspects you would find at another college. You really have to consider all of your choices in order to make sure that FIDM is the right place for you. Feel free to go and talk to the alumni and staff here on campus to get your questions answered. :)
Categories: Beauty Marketing & Product Development
