Beauty Marketing & Product Development Facts

The Facts

Your Path to a Bachelor's Degree

The Beauty Marketing & Product Development Program offers a comprehensive curriculum that prepares students to enter the beauty industry with knowledge of the complexities and challenges of each of the components and factors integral to the business of beauty. This program offers theoretical and practical disciplines that emphasize the development of creative, marketing and branding, technological, operational, and promotional strategies that affect business development and consumer behavior in the global beauty market. Students learn entrepreneurial skills, marketing, beauty, and brand management, and strategic planning, and get hands-on experience in product development and package design.