Curriculum

Curriculum

The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Associate of Arts, Professional Designation (A.A.)

BUAD 2850
Entrepreneurship
UNITS: 3
This course explores what it takes to launch a new venture, both as an entrepreneur and an employee. Students develop a business plan, including identifying opportunities and establishing objectives, matching customer profile to site locations, analyzing competitors practices, and developing a competitive marketing mix. Students also learn the necessary business establishment requirements and financial projections to secure capital or financing to initiate their business venture. Prerequisites: BUAD 2250, MMKT 2080
COSM 2250
Beauty: Brand Imaging
UNITS: 3
Students look in-depth at the history of the beauty industry as they analyze the strategies and tactics of in-depth brand development necessary to building successful beauty product lines. They examine the power of written word, image, concept, positioning, and trends as the means of establishing powerful communications that build brand loyalty and brand equity, as well as the importance of consumer motivation, perceived quality, association, and delivery to their target market. Development of written marketing materials is emphasized. Prerequisite: MMKT 1550, 1650
COSM 2350
Beauty: Fundamentals of Fragrance
UNITS: 3
This introductory class explores the ever-evolving technology of essential oil extraction, the artistry of blending multiple scents, and the growing use of synthetic essences. Students learn to evaluate fragrances as they develop their individual scents, and discover the fascinating history of perfume and its synergy with the world of fashion and beauty.
COSM 2380
Beauty: Business Operations
UNITS: 3
This course educates students in the business operation skills that are imperative for managerial advancement. Topics include inventory management, forecasting, production planning, project management, and quality control. Students gain an understanding of the relationship of these components to a successful organization. Prerequisite: BUAD 2250
COSM 2450
Beauty: Fundamentals of Cosmetics
UNITS: 3
In this course, students follow the process of creating make-up and eye, lip, and nail color from concept development, technology, product positioning and packaging to promotion and in-store presentation. The course also explores the influences of the fashion design and entertainment industries on cosmetic product innovation and commercialization. Prerequisite: MRCH 1450
COSM 2500
Beauty: Promotion & Presentation
UNITS: 3
Students examine the ways in which the varied techniques of promotion, advertising, public relations, visual merchandising, and special events contribute to success in the beauty industry. They also gain practical knowledge of these techniques by developing and presenting event ideas, execute event plans, and analyze results for impact and reach. Prerequisites: COSM 2250, SMED 1100
COSM 2550
Beauty: Fundamentals of Body & Hair Care
UNITS: 3
An in-depth overview of skin, body, hair and nail care and their roles in the competitive marketplace. Students explore product and distribution strategies and product positioning as well as the impact of innovative formulas and current trends that will enable students to grasp the complexity of this category. Prerequisites: MMKT 1650
COSM 2580
Beauty: Current Industry Topics
UNITS: 3
This course examines the new and highly profitable categories of mens grooming and ethnic beauty. Students analyze the different strategies used to market to men and to a diverse audience of ethnic consumers in the grooming industry. Students investigate alternative classes of trade, new marketing vehicles, and current direct marketing techniques. They are tasked with creating a marketing/sales campaign to target their specific consumer base. Oral defense of final project requires high level of expertise on topic and objectives, encourages ability to articulate more complex marketing concepts and provides exposure to alternative ways of communicating thinking. Prerequisite: COSM 2250
COSM 2650
Principles of Beauty Technology
UNITS: 3
Students gain an understanding of the principles of chemistry and their vital importance to beauty technology. They examine the complex process of product development from raw materials and ingredients to formulations, applications, and finished products. Students then apply what they have learned to actual on-site product development.  They also study the legal, regulatory, and technological standards governing beauty products.
COSM 2720
Beauty: Marketing/Management
UNITS: 3
In this course students learn marketing and business skills needed to begin a career in beauty industry management. Topics include sophisticated marketing concepts, financial analysis, business theory, and management communication. Through case studies and lectures, students understand the principles and procedures needed to become an effective manager.
COSM 2740
Business Ethics in the Beauty Industry
UNITS: 3
In this course, students examine ethical issues in the beauty industry. Topics include corporate culture, manufacturing, product safety and compliance, advertising and promotion, consumer decisions, practices and promises, as well as the costs and consequences of ethical decisions. Students explore the importance of ethics as a dimension of social responsibility in health and beauty care. Prerequisites: COSM 2350, COSM 2450, COSM 2550
COSM 2830
Package Development & Production
UNITS: 3
In this course, students explore concept development, product positioning, creative adaptation, and technological challenges. Practical applications of these concepts are applied towards a course project. Prerequisite: COSM 2380
COSM 2920
Beauty: Global Business
UNITS: 3
This course explores the complexities associated with international trade and investment including the global monetary system, business strategies, structure and operations as well as differences in political, economic, and social systems. Students learn to appreciate different countries and cultures as well as ethical issues and dilemmas. Through case studies and international business models, students understand the strategic development and management of a global brand. Prerequisites: COSM 2380
GNST 1620
The Creative Process
UNITS: 3
This course explores the science of creativity and emphasizes a psychological and socio-cultural approach. Students analyze and develop their own creative process through a quarter-long design project.
MRCH 1780
Digital Communication
UNITS: 3
In this introduction to computer-aided design, students use Adobe Photoshop and InDesign, to create page layouts and photo collages for multimedia presentations and to develop marketing collateral. Prerequisite: MMKT 1650
SMED 1100
Introduction to Social Media
UNITS: 3
This course introduces students to the history, theory, and technology of social media. Students explore the different social media outlets and have hands-on experience with social media technology. Students learn how to use this new media productively, and have a framework for understanding and evaluating social media platforms
Total Units of Credit: 48

Some programs offered may require completion of a second year at the Los Angeles or San Francisco campus. Please contact the campus for details.