Curriculum

Curriculum

The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Students without an undergraduate business degree will complete the pre-MBA Foundation coursework (4000-level courses – 15 units) before starting the MBA coursework (5000-level courses). With approval from the department chair, students with an undergraduate degree in Business Management and a strong academic background may go directly into the MBA coursework (46 units).

Pre-MBA coursework begins in the Spring Quarter, and MBA coursework begins in the Summer Quarter.

Prerequisite:

Bachelor’s Degree from FIDM or another accredited college or university. Additional requirements may apply.

Master of Business Administration (MBA)

BUMT 3720
Management Strategy++
UNITS: 3
This course is a study and analysis of success and failure in todays business environment with emphasis on creating value through innovative management techniques. The students practice the strategic management process, building a competitive strategy, and implementing strategic plans. Prerequisite: BUMT 3950
BUMT 4130
Financial Literacy++
UNITS: 6
Students will develop an understanding of the role of financial management in the strategic planning process, and demonstrate an understanding of financial statements through financial ratio analysis. They will examine cash flow management techniques and their application to financial planning and Analyze financial risk and return fundamentals, and develop an understanding of capital budgeting techniques and valuation.
BUMT 4600
Marketing Management
UNITS: 3
This course focuses on the management of the marketing function to achieve a competitive advantage and establish brand equity. Students explore creative strategies for entrepreneurs to develop consumer awareness.
BUMT 5010
The Global Economy
UNITS: 3
This course analyzes the components and dynamics of todays global economic geography, and the political and social complexities of todays global business environment. Students will explore strategies for creating value within global production networks, considering strategies for production and distribution, and analyze global consumption patterns.
BUMT 5050
Library Research
UNITS: 1
This six-week online course is designed to build upon the basic research skills learned as an undergraduate. Each week through applied learning activities, course readings, and group work students will identify, evaluate, and use information effectively as they prepare for the rigors of scholarly and professional research.
BUMT 5150
Web Analytics
UNITS: 3
This course explores the value of web analytics and the design of a comprehensive web analytics strategies. It focuses on how to correctly apply web based analytical techniques; how to assess the effectiveness on social media and multichannel campaigns; how to optimize success by leveraging experimentation; and how to employ the proper tools and tactics for evaluating consumer responses.
BUMT 5200
The Science of Competitive Analysis
UNITS: 3
This course is designed to expand information literacy and predictive analytics. It will broaden the student research awareness in identifying competitive market intelligence resources and the application of competitive analysis in strategic management decision selection and support.
BUMT 5250
Financial Analysis & Control
UNITS: 3
This course provides an understanding and foundation for using financial statement data in a variety of business analyses and valuation contexts. This course will focus on financial strategic planning and control. It will explore financial management communication as a means to enhance and achieve support of established strategic business goals.
BUMT 5260
Global Financial Strategy
UNITS: 3
This course develops an integration of strategic marketing, financial modeling and supply chain structure and management focusing on optimization of profitability. It will explore strategic financial issues that confront managers in multinational firms and how to establish cost of capital calculations and valuation in different financial environments.
BUMT 5280
Human Resource Management: People, Practices & Profitability+
UNITS: 3
This course will explore the governance structure necessary to develop, manage and lead a sustainable global business enterprise. It will analyze how the Human Resource Management function can help organizations gain a competitive advantage and explore the impact Employment Law can have on profitability.
BUMT 5300
Logistics Management
UNITS: 3
This course focuses on International trade logistics. It will explore and analyze the relationship of supply chain structure and logistics management on gross margin achievement, maintenance, and return on investment. It will analyze various approaches to create and control demand management and logistics and will explore the benefits and potential strategic issues in vertical VS horizontal integration when developing and evaluating supply chain strategies.
BUMT 5350
Digital Marketing
UNITS: 3
Students will explore the commercial value and creative structure of digital marketing strategies from ideation to implementation. They will analyze potential financial enhancement opportunities by incorporating digital media into various marketing strategies. Students will Identify, analyze and evaluate the key digital marketing channels by exploring current structures being employed. They will understand how to construct and execute a comprehensive digital marketing strategy and evaluate how to measure the success of digital marketing efforts. They will examine and evaluate the latest developments in digital ad technology.
BUMT 5400
Advanced Strategic Planning & Implementation
UNITS: 3
This is a Seminar exploring International and global business strategic modeling. It will focus on managing risk mitigation to enhance financial performance. Case studies will focus on strategic issue diagnosis and managerial implementation outcomes. Students will analyze the differences in emergent, growth, maturity and declining phases of product life cycle strategic planning.
BUMT 5500
Strategic Marketing Management
UNITS: 3
This course explores and analyzes the marketing management process building a foundation for marketing program decisions with a focus on product, pricing, distribution channel selection and integrated promotion. It will explore strategies for organizing and planning for effective marketing implementation. The primary focus will be on measuring financial performance as a result of innovative marketing strategies.
BUMT 5600
Legal Issues that Impact Profitability & Innovation
UNITS: 3
This course analyzes the impact of business legal structure, intellectual property protection, licensing strategy, and tax management on the financial structure of the organization. It will explore the law relative to the cyber business environment; and the potential financial issues to be considered relative to product liability and consumer law will be explored.
BUMT 5650
Creativity, Innovation & Design in Business
UNITS: 3
This course explores various approaches in developing an innovation strategy from a creative beginning to an innovative implementation resulting in a competitive business structural design. Approaches to applying design concepts in business model development will be explored and analyzed.
BUMT 5700
Sales Management+
UNITS: 3
This course will focus on the creation and management of an effective sales force. Topics will include understanding the sales process, methods of sales management, sales force structure, customer relationship management (CRM), uses of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining salespeople.
BUMT 5800
Entrepreneurial Ergonomics
UNITS: 3
Ergonomics is the discipline concerned with the understanding of interactions among individuals and other components of a function or system, and the process that develops strategies to apply theory, principles, data and methods of design to optimize performance. In this course, students will be mentored in their development plans to transform innovative ideas into profitable business structures, and present formal product or service concepts for analysis and critique. This course offers a unique opportunity for the students to experience design thinking in a business context.
BUMT 5950
Capstone Seminar
UNITS: 3
Students will be individually mentored by a selected faculty member and will present an in-depth analytical research thesis based upon an actual business consultation selected by the Department. This seminar will focus on current business dynamics and their impact on strategic planning and financial considerations with the result being a proposed plan for expansion and strategic control for the small business owner involved. (Formerly BUMT 5900)
GNST 2870
Macroeconomics
UNITS: 3
Students study the global economy and the ways in which changing economic conditions shape local, national, and international policy decisions. They apply classical and contemporary economic theory to achieve an understanding of past and current world events in light of the many economic variables that exist.
Total Units of Credit: 61

+ Only offered as an online (distance learning) course
++ Pre-MBA Foundation Quarter courses