The Social Media Program prepare students for careers in social media communication. Students learn how to identify, engage, and communicate with their target markets and online communities, build and maintain consumer loyalty, and develop techniques to maximize growth. Students use analytics and metrics to evaluate the effectiveness of methods for positioning people, products, organizations, and interest groups in social media contexts in order to develop media campaign strategies.
High school graduates or equivalent
College graduates and qualified transfer students
Prior FIDM A.A. in Social Media