Merchandising & Marketing AA

Merchandising & Marketing

Associate of Arts (A.A.)

The Merchandising & Marketing Associate of Arts (A.A.) Program is a 90-unit program leading to a degree in fashion merchandising.

Students choose between two options:  Merchandising & Buying and Fashion Marketing.

Merchandising & Buying

In this option, students learn what shapes and directs consumer behavior and how to plan, develop, and present apparel lines for target markets.

Fashion Marketing

In this option, students learn how to build brand equity, acquire and retain customers, and develop successful global marketing campaigns.