Curriculum

Curriculum

The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Associate of Arts, Professional Designation (A.A.)

BUAD 2850
Entrepreneurship
UNITS: 3
This course explores what it takes to launch a new venture, both as an entrepreneur and an employee. Students develop a business plan, including identifying opportunities and establishing objectives, matching customer profile to site locations, analyzing competitors practices, and developing a competitive marketing mix. Students also learn the necessary business establishment requirements and financial projections to secure capital or financing to initiate their business venture. Prerequisites: BUAD 2250, MMKT 2080
MMKT 2080
Brand Management Strategies
UNITS: 3
Students gain an understanding of basic brand principles through exposure to classic and contemporary branding strategies, applications and case studies. Students explore brand identity elements, positioning and leveraging brand equity, and additionally learn how to create and implement an original brand plan. Prerequisites: MMKT 2880, MMKT 1650
MMKT 2420
Marketing Communications
UNITS: 3
Through the written word marketers evoke images that resonate with the target market. This course explores traditional and new media communication methodology. Students acquire a wide variety of writing skills to effectively communicate across traditional and new media platforms. Prerequisite: MMKT 1820
MMKT 2780
Integrated Marketing Communications
UNITS: 3
In this advanced marketing course, students explore creative message strategies including: traditional and new media, public relations, and other innovative means of communication. Applying these techniques, they create an effective integrated marketing communications campaign that meets the challenges posed by promoting in a sophisticated, rapidly evolving marketplace. Prerequisite: MMKT 2080
MRCH 1420
Textiles & Product Analysis
UNITS: 3
Textiles & Product Analysis Students in this course identify and select fabrics and fabric finishes to fulfill specific customer needs relating to garment structure, design aesthetic, performance, and care across divergent target market groups. Students also master the precise textile terminology essential to effective communication with designers, manufacturers, and marketers. Prerequisite: MRCH 1100
MRCH 1700
Merchandise Math
UNITS: 3
A mathematical applications course using percentages, mark-ups, and profit formulas in retail situations. Students also learn pricing principles, tracking inventory, and writing purchase orders. Prerequisite: GNST 1450
MRCH 1750
Merchandising Strategies
UNITS: 3
This course gives students insight into the complexity of decision making for buying and planning merchandise assortments and product development. Emphasis is also placed on the application of technology to solve business problems. Students develop problem-solving skills through the analysis of current business practices in merchandising, including buying, assortment planning, pricing, inventory control, and timing the purchase. The importance of customer service and developing strategic partnerships with vendors and suppliers is examined. Prerequisite: MRCH 1550
MRCH 1820
Trend Analysis & Styling Concepts
UNITS: 3
This course is an introduction to the methodology of tracking and forecasting trends in the fashion industry. Students examine how world economy, popular culture, visual arts, runway collections, and retail and street fashion combine in varying degrees to shape current styles and determine future trends. A culminating styling project challenges them to synthesize what they have learned in an informed prediction about future trends for a specific brand and target market. Prerequisites: MRCH 1420, MRCH 1750
MRCH 1950
Excel for Business Applications
UNITS: 3
This course is designed to assist the student in developing a facility with electronic spreadsheets in support of effective business management. Students develop a working knowledge of computerized spreadsheet and chart functions as applied to business management concepts with related mathematical formulas and operational requirements.
MRCH 2200
Merchandise Buying
UNITS: 3
Students develop a complete seasonal merchandising plan incorporating a customer profile, an assortment and financial plan, and a gross margin projection.  The buyers contribution to profit is evaluated.  Prerequisite: MRCH 1950
MRCH 2420
Global Supply Chain & Logistics
UNITS: 3
A thorough exploration of international sourcing, production, and distribution strategies current in the textile and apparel industries. Students gain practical understanding of global supply chain management and import/export regulations and a heightened awareness of the legal, ethical, economic, and social implications of sourcing decisions. Prerequisite: MRCH 2200
MRCH 2700
Applied Buying
UNITS: 3
An advanced course for those interested in buying and distribution careers; students apply previously learned concepts from Merchandise Math and Merchandise Buying in a mock buying experience in the marketplace. They learn profit maximization techniques and vendor negotiations, purchasing terms, discounts, and OTB management. Students use computer-generated reports to evaluate sales and profitability performance and management. Prerequisite: MRCH 2200
MRCH 2760
Advanced Business Applications
UNITS: 3
This advanced technology course prepares students for a variety of advanced Excel applications as required in todays business sector. Prerequisite: MRCH 2250
MRCH 2860
Merchandise Planning & Allocation
UNITS: 3
Students apply previously learned merchandising concepts with new analytics to measure common retail metrics. Using analysis of past and current performance, students identify trends and develop financial plan and learn various allocations methods used in the retail buying industry. Prerequisites: MRCH 2700, MRCH 2760
MRCH 2980
Contemporary Business Strategies
UNITS: 3
This comprehensive, student--led course analyzes the current business practices of a prominent retailer, with special attention to the organization's present strengths and weaknesses, the challenges it faces in today's global economic climate, and the impact of current trends and changes in consumers' purchasing behaviors on its financial health. The course's innovative format enables students to display their skill as researchers and their expertise as innovative and agile thinkers, capable of accurately assessing the organization's current value and of making informed recommendations for maximizing its business opportunities. Prerequisites: MMKT 2080, MRCH 2050
SMED 2750
E-Commerce Marketing
UNITS: 3
Students learn how to create a successful online business. Through class lecture and industry speakers students learn how to navigate e-commerce applications including document automation, domestic and international payment systems, online banking, and shopping cart software. Prerequisites: SMED 2400, SMED 2920
Total Units of Credit: 45

Note: The Merchandising & Marketing degree is also known as a degree in Fashion Merchandising.

Some programs offered may require completion of a second year at the Los Angeles or San Francisco campus. Please contact the campus for details.