Curriculum

Curriculum

The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Associate of Arts (A.A.)

BUAD 2250
Organizational Leadership
UNITS: 3
A comprehensive overview of the role management plays in employee development and human relations management. This course provides students with problem solving opportunities which equip them with effective strategies for leading and managing in todays business environment. Students examine their own personality profile and develop best business practices to improve their leadership skills. Prerequisite: MRCH 2200
BUAD 2850
Entrepreneurship
UNITS: 3
This course explores what it takes to launch a new venture, both as an entrepreneur and an employee. Students develop a business plan, including identifying opportunities and establishing objectives, matching customer profile to site locations, analyzing competitors practices, and developing a competitive marketing mix. Students also learn the necessary business establishment requirements and financial projections to secure capital or financing to initiate their business venture. Prerequisites: BUAD 2250, MMKT 2080
COSM 2250
Beauty: Brand Imaging
UNITS: 3
Students look in-depth at the history of the beauty industry as they analyze the strategies and tactics of in-depth brand development necessary to building successful beauty product lines. They examine the power of written word, image, concept, positioning, and trends as the means of establishing powerful communications that build brand loyalty and brand equity, as well as the importance of consumer motivation, perceived quality, association, and delivery to their target market. Development of written marketing materials is emphasized. Prerequisite: MMKT 1550, 1650
COSM 2350
Beauty: Fundamentals of Fragrance
UNITS: 3
This introductory class explores the ever-evolving technology of essential oil extraction, the artistry of blending multiple scents, and the growing use of synthetic essences. Students learn to evaluate fragrances as they develop their individual scents, and discover the fascinating history of perfume and its synergy with the world of fashion and beauty.
COSM 2380
Beauty: Business Operations
UNITS: 3
This course educates students in the business operation skills that are imperative for managerial advancement. Topics include inventory management, forecasting, production planning, project management, and quality control. Students gain an understanding of the relationship of these components to a successful organization. Prerequisite: BUAD 2250
COSM 2450
Beauty: Fundamentals of Cosmetics
UNITS: 3
In this course, students follow the process of creating make-up and eye, lip, and nail color from concept development, technology, product positioning and packaging to promotion and in-store presentation. The course also explores the influences of the fashion design and entertainment industries on cosmetic product innovation and commercialization. Prerequisite: MRCH 1450
COSM 2500
Beauty: Promotion & Presentation
UNITS: 3
Students examine the ways in which the varied techniques of promotion, advertising, public relations, visual merchandising, and special events contribute to success in the beauty industry. They also gain practical knowledge of these techniques by developing and presenting event ideas, execute event plans, and analyze results for impact and reach. Prerequisites: COSM 2250, SMED 1100
COSM 2550
Beauty: Fundamentals of Body & Hair Care
UNITS: 3
An in-depth overview of skin, body, hair and nail care and their roles in the competitive marketplace. Students explore product and distribution strategies and product positioning as well as the impact of innovative formulas and current trends that will enable students to grasp the complexity of this category. Prerequisites: MMKT 1650
COSM 2580
Beauty: Current Industry Topics
UNITS: 3
This course examines the new and highly profitable categories of mens grooming and ethnic beauty. Students analyze the different strategies used to market to men and to a diverse audience of ethnic consumers in the grooming industry. Students investigate alternative classes of trade, new marketing vehicles, and current direct marketing techniques. They are tasked with creating a marketing/sales campaign to target their specific consumer base. Oral defense of final project requires high level of expertise on topic and objectives, encourages ability to articulate more complex marketing concepts and provides exposure to alternative ways of communicating thinking. Prerequisite: COSM 2250
COSM 2650
Principles of Beauty Technology
UNITS: 3
Students gain an understanding of the principles of chemistry and their vital importance to beauty technology. They examine the complex process of product development from raw materials and ingredients to formulations, applications, and finished products. Students then apply what they have learned to actual on-site product development.  They also study the legal, regulatory, and technological standards governing beauty products.
COSM 2740
Business Ethics in the Beauty Industry
UNITS: 3
In this course, students examine ethical issues in the beauty industry. Topics include corporate culture, manufacturing, product safety and compliance, advertising and promotion, consumer decisions, practices and promises, as well as the costs and consequences of ethical decisions. Students explore the importance of ethics as a dimension of social responsibility in health and beauty care. Prerequisites: COSM 2350, COSM 2450, COSM 2550
COSM 2830
Package Development & Production
UNITS: 3
In this course, students explore concept development, product positioning, creative adaptation, and technological challenges. Practical applications of these concepts are applied towards a course project. Prerequisite: COSM 2380
COSM 2920
Beauty: Global Business
UNITS: 3
This course explores the complexities associated with international trade and investment including the global monetary system, business strategies, structure and operations as well as differences in political, economic, and social systems. Students learn to appreciate different countries and cultures as well as ethical issues and dilemmas. Through case studies and international business models, students understand the strategic development and management of a global brand. Prerequisites: COSM 2380
GNST 1040
English Composition
UNITS: 3
In this process-oriented course, students combine deep, disciplined research with careful writing and revision to produce a thoughtful, creative, and personally meaningful research essay. They learn to formulate focused research questions, identify and investigate credible sources, and synthesize expert opinion with their own insight in support of a clearly defined, complex thesis. The emphasis is on curiosity, exploration, and discovery. As part of the process, students also gain confidence and competency in two primary areas of written expression: organization and mechanics.
GNST 1230
Color & Design Theory
UNITS: 3
An introductory study of the principles and elements of color and design theory. Students critique aspects of a visual representation by analyzing the components of design and the use of color by the artist.
GNST 1450
College Mathematics
UNITS: 3
An application course focusing on mathematical concepts used in everyday life. Students integrate computation and analysis with authentic learning in graph analysis, Venn diagrams, analytical geometry, statistical measures of central tendency and variation, and financial mathematics. Prerequisites: To register for GNST 1450, students must successfully pass the math placement test or pass GNST 450.
GNST 1600
Effective Speaking
UNITS: 3
A course in oral communication designed to give students poise, speaking confidence, and the ability to develop and produce a focused, well-organized speech that holds the audiences attention through effective delivery methods. Presentational skills and audience-centered communication are emphasized.
GNST 1620
The Creative Process
UNITS: 3
This course explores the science of creativity and emphasizes a psychological and socio-cultural approach. Students analyze and develop their own creative process through a quarter-long design project.
GNST 1650
Critical Thinking
UNITS: 3
Designed to foster independent thinking, this course strengthens students capacity to reason clearly, critically, and creatively, including the ability (1) to analyze the arguments of others, (2) to synthesize effective arguments of their own, and (3) to solve problems skillfully. Students also gain experience in reading closely and conducting purposeful, imaginative research skills essential to the examination of demanding social, moral, political, and personal issues.
GNST 2420
Survey of Western Art II
UNITS: 3
A survey of art, architecture, and design from the Renaissance through the 20th century. Art movements such as Realism, Impressionism, Post-Impressionism, Fauvism, Cubism, Abstraction, and Surrealism are studied. Particular emphasis is placed on the artist's role in society and the effect of society on art.
GNST 2960
American Political & Economic History
UNITS: 3
A survey of American history from 1930-2000. Emphasis is on the political and economic features, both domestic and foreign, that contributed to the emergence of the welfare state and the nations rise to global leadership after World War II. The course provides an understanding of the Great Depression, the Second World War, the Cold War, Americas eventual emergence as the worlds only superpower, and the interrelation of all these factors.
GNST 3450
Applied Mathematics
UNITS: 3
Students gather, interpret, and evaluate data that has been used as the basis of factual claims supporting legislation, business, and policy decisions in healthcare reform, environmental regulation, the criminal justice system, and other critical issues in society. Research centers upon quantitative analysis employing mathematical and statistical methodology.
MMKT 1550
Marketing & Brand Development
UNITS: 3
Marketing & Brand Development introduces and highlights the basic marketing principles which provide the framework for understanding the importance, value, and impact of marketing and brand management.
MMKT 1650
Consumer Behavior and Research
UNITS: 3
A course that examines the sociological and psychological variables that shape the consumer decision-making process. Students explore a variety of methodology and research techniques for understanding consumers wants and needs, attitude formation, purchase motivation, and consideration, as well as maximizing satisfaction and consumer loyalty. Prerequisites: MMKT 2880, MRCH 1450
MMKT 2780
Integrated Marketing Communications
UNITS: 3
In this advanced marketing course, students explore creative message strategies including: traditional and new media, public relations, and other innovative means of communication. Applying these techniques, they create an effective integrated marketing communications campaign that meets the challenges posed by promoting in a sophisticated, rapidly evolving marketplace. Prerequisite: MMKT 2080
MRCH 1450
Concepts in Trend Forecasting
UNITS: 3
An introduction to the concepts behind professional trend forecasting. Students learn to understand the fundamentals of the trend forecasting research process through the analysis of current events, social and cultural influences, and industry observation. Emphasis is placed on interpreting research into viable macro trends. Prerequisite: GNST 1230
MRCH 1550
The Retail Environment
UNITS: 3
This course explores store and non-store retailing formats, structure, purpose, as well as the challenges and integration of retail channels. Students gain an understanding of the retail industry and are exposed to todays global environment. They are introduced to franchising, licensing, branding, and pertinent retail terminology. Career paths and opportunities in the fashion industry are further defined and explored. Prerequisite: MRCH 1750
MRCH 1780
Digital Communication
UNITS: 3
In this introduction to computer-aided design, students use Adobe Photoshop and InDesign, to create page layouts and photo collages for multimedia presentations and to develop marketing collateral. Prerequisite: MMKT 1650
MRCH 1950
Excel for Business Applications
UNITS: 3
This course is designed to assist the student in developing a facility with electronic spreadsheets in support of effective business management. Students develop a working knowledge of computerized spreadsheet and chart functions as applied to business management concepts with related mathematical formulas and operational requirements.
SMED 1100
Introduction to Social Media
UNITS: 3
This course introduces students to the history, theory, and technology of social media. Students explore the different social media outlets and have hands-on experience with social media technology. Students learn how to use this new media productively, and have a framework for understanding and evaluating social media platforms
Total Units of Credit: 90

Some programs offered may require completion of a second year at the Los Angeles or San Francisco campus. Please contact the campus for details.