Curriculum

Curriculum

The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Prerequisite:

A prior Associates degree or 45-60 semester units (67-90 quarter units) of transferable academic coursework. Students entering the program with fewer than 60 semester units (90 quarter units) will have additional coursework to complete.

Bachelor of Arts (B.A)

Creative Industry Studies, Beauty Marketing & Product Development Core
BUAD 2850
Entrepreneurship
UNITS: 3
This course explores what it takes to launch a new venture, both as an entrepreneur and an employee. Students develop a business plan, including identifying opportunities and establishing objectives, matching customer profile to site locations, analyzing competitors practices, and developing a competitive marketing mix. Students also learn the necessary business establishment requirements and financial projections to secure capital or financing to initiate their business venture. Prerequisites: BUAD 2250, MMKT 2080
BUMT 3100
Ethics in Business
UNITS: 3
This course addresses the importance of ethical issues and the financial impact on business performance and ownership. The costs and consequences of failing to act ethically are explored. Students learn strategies to solve real life dilemmas. Students explore the importance of ethics as a dimension of social responsibility and business ethics in the global economy. Prerequisite: BUMT 4840
BUMT 3680
Global Marketing Communications
UNITS: 3
This course provides a foundation of knowledge necessary to create strategic communications plans that will support a product or service in todays competitive marketplace. Students participate in a learning forum environment whereby original ideas and assignments are presented, discussed, and critiqued by the class. This course provides students with a framework of how to enter foreign markets. Prerequisite: BUMT 4600
BUMT 3820
Business Law
UNITS: 3
Students develop an understanding of corporate formation and procedures, limited liability companies and special business forms. This course examines social, ethical, and political implications of law and its application to business transactions as well as intellectual property law.
BUMT 4100
Small Business Management
UNITS: 3
A study of how small businesses can manage the unique challenges they face and how they can achieve and maintain a competitive advantage, this course involves feasibility analysis and addresses issues of small business ownership and management, strategic planning, financial planning, marketing for competitive advantage, the economics of pricing, and breakeven analysis. Prerequisites: BUMT 3820, BUMT 4200
BUMT 4130
Financial Literacy++
UNITS: 6
Students will develop an understanding of the role of financial management in the strategic planning process, and demonstrate an understanding of financial statements through financial ratio analysis. They will examine cash flow management techniques and their application to financial planning and Analyze financial risk and return fundamentals, and develop an understanding of capital budgeting techniques and valuation.
BUMT 4910
Creativity in Business
UNITS: 3
This course explores all of the elements that are necessary to succeed in a business venture. An advanced overview focusing on the business plan, the organization and support team, the marketing plan, process management, cash planning and working capital management, quality, service and ethics, and growth strategies. Prerequisites: BUMT 4100
COSM 2250
Beauty: Brand Imaging
UNITS: 3
Students look in-depth at the history of the beauty industry as they analyze the strategies and tactics of in-depth brand development necessary to building successful beauty product lines. They examine the power of written word, image, concept, positioning, and trends as the means of establishing powerful communications that build brand loyalty and brand equity, as well as the importance of consumer motivation, perceived quality, association, and delivery to their target market. Development of written marketing materials is emphasized. Prerequisite: MMKT 1550, 1650
COSM 2350
Beauty: Fundamentals of Fragrance
UNITS: 3
This introductory class explores the ever-evolving technology of essential oil extraction, the artistry of blending multiple scents, and the growing use of synthetic essences. Students learn to evaluate fragrances as they develop their individual scents, and discover the fascinating history of perfume and its synergy with the world of fashion and beauty.
COSM 2380
Beauty: Business Operations
UNITS: 3
This course educates students in the business operation skills that are imperative for managerial advancement. Topics include inventory management, forecasting, production planning, project management, and quality control. Students gain an understanding of the relationship of these components to a successful organization.
COSM 2450
Beauty: Fundamentals of Cosmetics
UNITS: 3
In this course, students follow the process of creating make-up and eye, lip, and nail color from concept development, technology, product positioning and packaging to promotion and in-store presentation. The course also explores the influences of the fashion design and entertainment industries on cosmetic product innovation and commercialization.
COSM 2500
Beauty: Promotion & Presentation
UNITS: 3
Students examine the ways in which the varied techniques of promotionadvertising, public relations, visual merchandising, and special eventscontribute to success in the beauty industry. They also gain practical knowledge of these techniques by developing and presenting individual promotional campaigns in class.
COSM 2550
Beauty: Fundamentals of Body & Hair Care
UNITS: 3
By examining the importance of product development, innovative formulas, market research, product positioning, and product distribution, students acquire a clear overview of the complex, competitive hair-and-body-care marketplace.
COSM 2580
Beauty: Current Industry Topics
UNITS: 3
This course examines the new and highly profitable categories of mens grooming and ethnic beauty. Students analyze the different strategies used to market to men and to a diverse audience of ethnic consumers in the grooming industry. Students investigate alternative classes of trade, new marketing vehicles, and current direct marketing techniques. They are tasked with creating a marketing/sales campaign to target their specific consumer base. An oral defense of the final project requires expertise on topic and objectives, and the articulation of complex marketing concepts and ideas.
COSM 2650
Principles of Beauty Technology
UNITS: 3
Students gain an understanding of the principles of chemistry and their vital importance to beauty technology. They examine the complex process of product development from raw materials and ingredients to formulations, applications, and finished products. Students then apply what they have learned to actual on-site product development.  They also study the legal, regulatory, and technological standards governing beauty products.
COSM 2720
Beauty: Marketing/Management
UNITS: 3
In this course students learn marketing and business skills needed to begin a career in beauty industry management. Topics include sophisticated marketing concepts, financial analysis, business theory, and management communication. Through case studies and lectures, students understand the principles and procedures needed to become an effective manager.
COSM 2740
Business Ethics in the Beauty Industry
UNITS: 3
In this course, students examine ethical issues in the beauty industry. Topics include corporate culture, manufacturing, product safety and compliance, advertising and promotion, consumer decisions, practices and promises, as well as the costs and consequences of ethical decisions. Students explore the importance of ethics as a dimension of social responsibility in health and beauty care. Prerequisites: COSM 2350, COSM 2450, COSM 2550
COSM 2830
Package Development & Production
UNITS: 3
In this course students explore concept development, product positioning, creative adaptation, and technological challenges. Practical applications of these concepts are applied towards a course project.
COSM 2920
Beauty: Global Business
UNITS: 3
This course explores the complexities associated with international trade and investment including the global monetary system, business strategies, structure and operations as well as differences in political, economic, and social systems. Students learn to appreciate different countries and cultures as well as ethical issues and dilemmas. Through case studies and international business models, students understand the strategic development and management of a global brand.
GNST 1620
The Creative Process
UNITS: 3
This course explores the science of creativity and emphasizes a psychological and socio-cultural approach. Students analyze and develop their own creative process through a quarter-long design project.
GNST 2530
Principles of Kinesiology
UNITS: 3
The emphasis of this course is to scientifically examine the musculoskeletal and physiological systems of the body in motion and at rest. The principles of biochemical, pulmonary, and circulatory systems related to movement and exercise and the contemporary issues of neuromuscular health are investigated.
GNST 2530L
Principles of Kinesiology Lab
UNITS: 1
This lab includes field excursions, observation journals, and interviews with practitioners in the field of kinesiology, including physical therapists, sports medicine physicians, and professional trainers.
GNST 3400
Social Psychology
UNITS: 3
A course that examines social psychology and how the behaviors, thoughts, and emotions of individuals are created and modified by the social and cultural conditions in which they live. Issues of social influence, cooperation and conflict, conformity, perception, change, and leadership are explored.
GNST 3600
Future Trends in Society
UNITS: 3
Students explore the demographic trends, shifts in technology, and varied communication avenues of the current socioeconomic landscape as a means of anticipating the cultural expectations, values, and practices that will give rise to new products, methods of marketing/communication, and business trends. Prerequisite: GNST 3400
GNST 3700
Multicultural Perspectives Through the Short Story
UNITS: 3
Through the literary vehicle of the short story, students examine issues of coexistence, integration, and assimilation in the international arena. In considering diversities such as race, ethnicity, class, family, gender, and language, they gain the tools for evaluating, with new awareness, their own identity and value system within a multicultural context.
GNST 3750
Mapping Your World: Introduction to Global Production
UNITS: 3
This geographical survey of the worlds major regions covers population distribution, natural resources, and relationships between different regions in reference to trade and environment, with a focus on current geo-political issues.
GNST 3800
Icons of Culture: The Context of Meaning
UNITS: 3
Students explore universal design concepts underlying the applied arts, the decorative arts, and architecture/architectural form. Using the language of aesthetic analysis, they relate formal elements of color and structure, pattern and motif, and icon and symbol to the origins, development, and diffusion of a wide range of designed objects from many cultures and historical periods. In the process, they gain insight into the durability, adaptability, and resonance of concepts and images that have achieved iconic status in the world of design.
GNST 3900
Issues in Contemporary Society
UNITS: 3
A General Studies capstone course addressing current issues in social diversity, globalization, business ethics, and civic responsibility. Students combine critical analysis, scientific inquiry, and technological skill to research and prepare a clear written and oral presentation on a challenging, advanced question of their own choosing.
MRCH 1780
Digital Communication
UNITS: 3
In this introduction to computer-aided design, students use Adobe Photoshop and InDesign, to create page layouts and photo collages for multimedia presentations and to develop marketing collateral. Prerequisite: MMKT 1650
SMED 1100
Introduction to Social Media
UNITS: 3
This course introduces students to the history, theory, and technology of social media. Students explore the different social media outlets and have hands-on experience with social media technology. Students learn how to use this new media productively, and have a framework for understanding and evaluating social media platforms
Total Units of Credit: 91