Curriculum

Curriculum

The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Associate of Arts (A.A.)

GNST 1040
English Composition
UNITS: 3
In this process-oriented course, students combine deep, disciplined research with careful writing and revision to produce a thoughtful, creative, and personally meaningful research essay. They learn to formulate focused research questions, identify and investigate credible sources, and synthesize expert opinion with their own insight in support of a clearly defined, complex thesis. The emphasis is on curiosity, exploration, and discovery. As part of the process, students also gain confidence and competency in two primary areas of written expression: organization and mechanics.
GNST 1230
Color & Design Theory
UNITS: 3
An introductory study of the principles and elements of color and design theory. Students critique aspects of a visual representation by analyzing the components of design and the use of color by the artist.
GNST 1450
College Mathematics
UNITS: 3
An application course focusing on mathematical concepts used in everyday life. Students integrate computation and analysis with authentic learning in graph analysis, Venn diagrams, analytical geometry, statistical measures of central tendency and variation, and financial mathematics. Prerequisites: To register for GNST 1450, students must successfully pass the math placement test or pass GNST 450.
GNST 1600
Effective Speaking
UNITS: 3
A course in oral communication designed to give students poise, speaking confidence, and the ability to develop and produce a focused, well-organized speech that holds the audiences attention through effective delivery methods. Presentational skills and audience-centered communication are emphasized.
GNST 1620
The Creative Process
UNITS: 3
This course explores the science of creativity and emphasizes a psychological and socio-cultural approach. Students analyze and develop their own creative process through a quarter-long design project.
GNST 1650
Critical Thinking
UNITS: 3
Designed to foster independent thinking, this course strengthens students capacity to reason clearly, critically, and creatively, including the ability (1) to analyze the arguments of others, (2) to synthesize effective arguments of their own, and (3) to solve problems skillfully. Students also gain experience in reading closely and conducting purposeful, imaginative research skills essential to the examination of demanding social, moral, political, and personal issues.
GNST 2120
Ethics
UNITS: 3
A course in moral reasoning. By systematically weighing the claims of personal and social responsibility, ethical principles and ideals, and more obligations and rights, students develop a structured approach to the analysis and resolution of complex moral issues. Emphasis is on examining issues from diverse points of view. Written and oral presentations and classroom discussion focus on major contemporary social, legal, and environmental issues, as well as on the role of ethics in business.
GNST 2750
Seminar in the Arts
UNITS: 3
A survey of the arts from a variety of origins, both classical and contemporary, with a particular emphasis on a diversity of fine, performing, and applied art forms. Students attend events that explore the following: pictures, sculpture, music, theatre, cinema, dance, architecture, and literature. Students gain an understanding of the different roles associated with these various art forms and critique these art forms through discussion, oral presentations, and essays, integrating their perceptions into their final projects.
GNST 2960
American Political & Economic History
UNITS: 3
A survey of American history from 1930-2000. Emphasis is on the political and economic features, both domestic and foreign, that contributed to the emergence of the welfare state and the nations rise to global leadership after World War II. The course provides an understanding of the Great Depression, the Second World War, the Cold War, Americas eventual emergence as the worlds only superpower, and the interrelation of all these factors.
GRPH 1050
Digital Imaging
UNITS: 3
In this introduction to digital graphics using Adobe Photoshop, students learn how to use programs, tools, layers, and palettes to enhance and manipulate photo composites and original art into conceptual designs. Prerequisites: GRPH 1100, GRPH 1300
GRPH 1300
Computer Illustration
UNITS: 3
This class introduces the students to digital illustration. Students learn the Adobe Illustrator software with its many tools, palettes, and menu bar. Illustrator is used to assist the students in rendering original sketches into high-resolution vector images.
GRPH 2230
UX Design
UNITS: 3
This introductory class offers a practical introduction to UX (user experience) design emphasizing the importance of research in the design process. Using web design applications, students are introduced to the steps involved in creating a functional website using multifaceted applications. Students analyze existing websites to further their understanding of interface design and image optimization. Basic HTML and CSS are also introduced.
GRPH 2780
Introduction to Digital Photography
UNITS: 3
This course enhances students appreciation of the skill and creativity of photography by challenging them to produce their own photographic art. Course discussions include terminology, innovations in digital photography, and various experimental processes.  The course illustrates the practice of buying commercial photography for fashion, graphic design, and general marketing purposes, including negotiating with art reps, buyout of stock photography, and coordinating photo shoots. Prerequisite: GRPH 1050
MMKT 1650
Consumer Behavior and Research
UNITS: 3
A course that examines the sociological and psychological variables that shape the consumer decision-making process. Students explore a variety of methodology and research techniques for understanding consumers wants and needs, attitude formation, purchase motivation, and consideration, as well as maximizing satisfaction and consumer loyalty. Prerequisites: MMKT 2880, MRCH 1450
MMKT 2080
Brand Management Strategies
UNITS: 3
Students gain an understanding of basic brand principles through exposure to classic and contemporary branding strategies, applications and case studies. Students explore brand identity elements, positioning and leveraging brand equity, and additionally learn how to create and implement an original brand plan. Prerequisites: MMKT 2880, MMKT 1650
MMKT 2780
Integrated Marketing Communications
UNITS: 3
In this advanced marketing course, students explore creative message strategies including: traditional and new media, public relations, and other innovative means of communication. Applying these techniques, they create an effective integrated marketing communications campaign that meets the challenges posed by promoting in a sophisticated, rapidly evolving marketplace. Prerequisite: MMKT 2080
MMKT 2880
Marketing Essentials
UNITS: 3
An examination of micro- and macro- marketing strategies involving the four parts of the marketing mix (product, price, promotion, and distribution). Students learn how environment, lifestyles, and buying behavior influence the marketing/merchandising approach and they work in teams to create, develop, and present a marketing plan for a new product.
MRCH 1450
Concepts in Trend Forecasting
UNITS: 3
An introduction to the concepts behind professional trend forecasting. Students learn to understand the fundamentals of the trend forecasting research process through the analysis of current events, social and cultural influences, and industry observation. Emphasis is placed on interpreting research into viable macro trends. Prerequisite: GNST 1230
SMED 1100
Introduction to Social Media
UNITS: 3
This course introduces students to the history, theory, and technology of social media. Students explore the different social media outlets and have hands-on experience with social media technology. Students learn how to use this new media productively, and have a framework for understanding and evaluating social media platforms
SMED 1700
Writing for New Media
UNITS: 3
This course examines practices of writing in digital environments such as social media, video games, mobile apps, virtual reality, and augmented reality. Students learn to write in persuasive and impactful language while honing in on organization, grammar, and syntax. Prerequisite: SMED 1100
SMED 2100
New Media Strategy
UNITS: 3
Students learn how to identify a target new media audience using profiling techniques, technographics and social computing. Through case studies and lectures students understand how to develop a strategy to effectively implement best new media practices into a business or brand. Prerequisite: MMKT 2080
SMED 2300
New Media Trends
UNITS: 3
Students take an in-depth look at the biggest new media forces. Students evaluate current online marketing trends for these outlets and use research of global trends to forecast what is in store for the next generation of online marketing. Prerequisite: SMED 1700
SMED 2400
New Media Business Channels
UNITS: 3
In this course students explore techniques for integrating new media marketing as a component of marketing campaigns. Students have the opportunity to create and present a written business plan showing how to obtain business goals through the use of a new media marketing campaign. Prerequisites: SMED 2100, SMED 2300
SMED 2500
Online Video Production
UNITS: 3
This course introduces the art and science of video production for marketing purposes. Students study and practice techniques for filming and editing in the digital environment. Hands-on learning is reinforced through instructor evaluation and peer critiques.
SMED 2600
Social Media Analysis
UNITS: 3
This course provides students with an in-depth understanding of current trends and tools used to create a specific measurement and evaluation plan. Through research and case studies students understand the importance of current trends and tools including quantitative and qualitative measurement. Prerequisites: SMED 2400, SMED 2920
SMED 2750
E-Commerce Marketing
UNITS: 3
Students learn how to create a successful online business. Through class lecture and industry speakers students learn how to navigate e-commerce applications including document automation, domestic and international payment systems, online banking, and shopping cart software. Prerequisites: SMED 2400, SMED 2920
SMED 2880
New Media Public Relations
UNITS: 3
Students use practical and hands on experience to develop an understanding of the role new media plays in current public relations. Students gain practical knowledge of these techniques by developing and presenting individual online campaigns in class. Prerequisite: SMED 1700
SMED 2920
Social Media & Culture
UNITS: 3
In this course students analyze different social media platforms and how this technology affects our culture. Students examine how these platforms directly affect family, community, history and privacy. Prerequisites: SMED 2100, SMED 2300
SMED 2950
Internship
UNITS: 3
Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options in the new media industry. Prerequisite: SMED 2300
VCOM 2420
Design for Social Media Branding
UNITS: 3
Using design principles and technology, students develop brand campaigns for online and social media formats. Existing brands are evaluated to determine effectiveness of brand messages; research will provide critical analysis for creating new brand campaigns in specific markets. Prerequisites: GRPH 1050, GRPH 1300
Total Units of Credit: 90

Some programs offered may require completion of a second year at the Los Angeles or San Francisco campus. Please contact the campus for details.