Collaborations with todays most recognizable brands
Our Industry Partnerships are with some of the world’s most recognizable and influential brands. Via Classroom Partner Projects and FIDM SuperLabs™, students generate innovative design and business solutions for top brands, giving students the opportunity to collaborate with companies and put what they’re learning in the classroom to work.
Our partner-led curriculum also includes behind-the-scenes field trips to key industry locations such as corporate headquarters, manufacturers, advertising and branding firms, interior design and architectural firms, and film and TV sets.
Visits from notable top executives in our industry for guest lectures, project and portfolio evaluations, and career recruitment are also an integral aspect of the FIDM college experience.
Industry Partners include TOMS, Kiehl’s, Macy’s, Forever 21, Topshop, Cotton Inc., L’Oréal, Red Bull, Warner Bros., Disney, ModCloth, Victoria’s Secret, Converse, Nike, Pacific Sunwear, JCPenney, Pottery Barn, Zara, and more.
International Manufacturing & Product Development (IMPD) students collaborated with Converse to create concept collections for Generation Z. The iconic label, which has been making Chuck Taylor All Star and OneStar sneakers for over one hundred years, challenged Advanced Study Students to create tops, bottoms, graphic tees, shoes, and outerwear for the target market of 17-year-old male and female consumers living in New York, Los Angeles, Paris, and Milan. Over the course of nine months, students took products from concept to completion.
Visual Communications students work with Macy’s to create installations for the annual Macy’s Flower Show, an event that takes place each spring at three marquee stores in New York, Chicago, and San Francisco. The visual team from Macy’s meets with students to present the theme, which varies from year to year, then checks their progress and provides feedback throughout the design project.
In a unique industry partnership, Guess sponsored a series of four 10-week courses taught on the Los Angeles campus. Guess provided books and supplies, and Jaclyn Allen, the Director of Corporate Sustainability at Guess worked closely with FIDM to review the curriculum. The classes were also attended by technical designers currently working full-time at Guess, which provided a unique opportunity for FIDM Students to study alongside industry professionals.