April 26, 2017
Tinder Co-Founder Sean Rad shared a few secrets of his success at a visit to campus today. When the USC dropout and friends were ready to launch their dating app—what they then conceptualized as a way for shy people to be introduced—they took it to a hot party of about 500 USC undergrads. The price of admission at this over the top party? You had to download the app to get in the door. That spur-of-the-moment idea turned into a global strategy of recruiting micro-influencers all over the world and eventually taking the company public. Rad's advice to budding entrepreneurs? "Don't try to change the world. Think smaller and keep working at something simply because you believe it's a good idea."
Categories: Business Programs, Social Media Program, Guest Lecturers, Digital Media