Visual Communications

Put your imagination on display

Wanted: Creative minds with the instinct to display products in a powerful way. From window displays to fashion shows and gallery openings, Visual Communication pros are experts at conveying the perfect message or pulling together the perfect outfit - and making it look like a work of art.

What Our Students Learn

In our program students learn the skills to:

  • Coordinate and style a broad range of projects.
  • Produce sketches and floor plans.
  • Research and analyze trends.
  • Apply knowledge of color and design principles and elements to convey a visual message.
  • Create visual window presentations for stores, exhibits, and more.
  • Utilize industry-related technology, including Photoshop and Illustrator.
  • Organize and lead a team.

Why FIDM?

No other college on the West Coast has a specialized major in this field. Students collaborate on real-world projects with industry professionals from companies like Saks Fifth Avenue and Disney Stores North America. Anthropologie, Giorgio Armani, Warner Bros., and Richemont (which encompasses Cartier, Chloé, and Van Cleef & Arpels) have partnered with FIDM to create internships for students in the program.

Students leave the program proficient not only in their hard skills like quick sketching and Photoshop, but also with a full understanding of attention to detail, problem solving, and what goes on in the world of art and culture and how it applies to their work.

I used to look at spreadsheets everyday before coming to FIDM and now I'm allowed to be creative and work on amazing projects such as styling the Michael Jackson exhibition at the Grammy® Museum." -- Peter Lam, Visual Communications Grad and Stylist.

A Closer Look

The Visual Communications Program offers students a diversified, creative business background in visual presentation, exhibit/trade show design, retail and event marketing and store planning, with an emphasis on the fashion and entertainment industries.  Students benefit from exposure to practical and theoretical visual merchandising techniques.  Courses include presentation design, color theory, concept visualization, trend forecasting, and computer graphics.

Ask FIDM