Herbalife Nutrition Hosts IMPD Design Challenge
Herbalife Nutrition is hosting a design competition in collaboration with FIDM's International Manufacturing & Product Development Students, who are tasked with developing a line of activewear for Herbalife Nutrition’s independent distributors.
Participating students will be divided into teams and challenged to design and build a cohesive activewear collection that embodies a healthy and active lifestyle. The students will then present their designs, including theme, colors, fabric, and production and sourcing strategy, to the Herbalife Nutrition team and select FIDM faculty members. The final part of the challenge requires the entire team to demonstrate how they will merchandise the individual student concepts as a cohesive collection. In addition to the group projects, each student will have the opportunity to participate in creating their own design.
“FIDM is one of the top design and fashion schools in the world, and shares a like-minded commitment to innovation and excellence, making them an exciting partner for this design challenge,” said Rich Goudis, CEO, Herbalife Nutrition. “Our collaboration on this project provides an opportunity for the next generation of creatives to develop apparel inspired by our entrepreneurs and employees who are purpose driven to help people lead a healthier and happier life.
More than 15 students were selected by FIDM faculty and staff to participate in the intensive nine-month International Manufacturing & Product Development Advanced Study Program, which continues through late spring 2019. This is the 26th year that FIDM has partnered with a global brand for such a design challenge. Past companies include Nike, Pottery Barn, Converse, and Pacific Sunwear, among others.
As in past years, IMPD students will immerse themselves in the global consumer marketplace and conduct in-depth research to wholly understand the millennial customer, the lifestyle of the Herbalife Nutrition Independent Distributor, and the global reach and influence of athletes. Students will travel to global design hubs, such as Milan and Paris, to participate in working sessions with Herbalife Nutrition, as well as speak with Herbalife Nutrition leaders from around the globe and attend the Company’s annual meeting in Houston.
Pictured: Student work from 2016's collaboration with Silver Jeans Co.