FIDM Grad and Beauty Influencer Nikita Dragun Launches Dragun Beauty
Beauty Marketing & Product Development Graduate and YouTube superstar Nikita Dragun launches Dragun Beauty, a line she developed while studying at FIDM.
Nikita started her YouTube channel nearly four years ago and has two million subscribers, 562,000 Twitter followers, and 3.9 million followers on Instagram. Her channel took off three years ago after she shared a video where she came out as a transgender woman. She's since become one of the biggest beauty social media influencers around and posts everything from makeup tutorials, product reviews, and personal moments from her life.
Dragun Beauty, which launches on March 25, is owned by Nikita, the brand's only investor. She previously turned down product collaborations with major beauty brands in order to have creative control. “I’ve always been obsessed with the art of transformation,” she told Women's Wear Daily. “As an artist, I was more obsessed with how makeup could change your face and that you could be the architect of your own beauty. Transitioning, it was the biggest thing for me to hide male features and make them more feminine and be able to play with my face to be more passable to people.”
The collection will debut with two complexion products: DragunFire Skin Perfecting Potion, a customizable color corrector formulated with vitamins E and A, and DragunHeart Transformation Face Powder, which incorporates cocoa seed butter. The vegan and cruelty-free products come as sets that are packaged in eggs. The DragunEgg Transformation Kit retails for $55, while a blinged-out version of the egg goes for $105, according to WWD. All products will be available on Dragunbeauty.com.
Nikita Dragun will be among the celebrity guests at the FIDM DEBUT Runway Show this year.
Photo via Elena De Santiago/WWD