Merchandising & Marketing

Merchandising & Marketing

The Merchandising & Marketing Program prepares students for careers in the global fields of fashion merchandising, marketing, and brand management. The curriculum emphasizes the development of creative, financial, technological, buying, and promotional strategies that affect consumer behavior in the digital era, along with critical thought, creative applications, teamwork, and effective communication. Industry Partner Classroom Projects with leaders from Quiksilver, True Religion, and Macy’s provide students with real-world experience, while showroom and retail tours and in-class visits from executives at Nordstrom, Bloomingdale’s, and Guess offer valuable networking opportunities.

Students gain real-world experience collaborating on Industry Partner Classroom Projects with leaders from Quiksilver, True Religion, and Macy’s who provide mentorship, access to an incredible wealth of knowledge, and valuable networking connections. Students go on tours of showrooms and retailers for an insider’s perspective of the industry. Graduates leave the program having interned at companies like TJX, Halston, and BCBG and with a portfolio of work that illustrates real-world skills.