Students Present Scripted Show Ideas To Entertainment Execs
Fourth year students in the Graphic Design Bachelor’s Program recently presented their Activated Marketing final projects to a panel of Los Angeles industry professionals including Shari Scorca, VP and Head of Scripted at Stage13 (WB Digital Networks), Mollie Loftis of Warner Brothers, Frank Roller of Glam Production Consulting, and Anna Holguin and Jonathan Milian, both FIDM Grads and Art Directors at BrandingIron Worldwide.
The students were asked to imagine that the industry panel was a group of producers and financing investors, and their role was to pitch them on their original scripted or nonscripted ideas, supported with a SWOT analysis (strengths, weaknesses, opportunities, and threats), key art, logos, taglines, and marketing ideas including social media and activations.
The story ideas ranged from a fantasy drama, The Ascendance, by students Vanessa Reyes and Megan Vitte, to the story of an underwater dystopia, Oceanides, by students Cabrera and Madison Clark.
Jorg Wallrabe, Founder and Owner of branding firm, BrandingIron Worldwide, teaches the Activated Marketing class, and art directors Anna Holguin and Jonathan Milian were brought into the project midway through the term to mentor the students.
“It is such an honor and privilege to be able to come back and help the new generation of designers,” said Jonathan Milian. “The final projects coming out of these new programs is amazing and seeing all of the hard work and dedication the students put into them is truly inspiring.”
"Oceanides" by Students Cabrera and Madison Clark
"Laced Up" by Students Yetzi Carolina Poncelos and Fabio Gomez
"Nanzhu" by Students Conger He and Emma Higgins
"Partner in Crime" by Students Michelle Esquivel and Carmen Lai
"Swiped Wrong" by Students Erika Stewart and Carissa Tatan
"Sister Odyssey" by Students Joselyne Lopez and Misty Lim